Step 5: Add Images & Multimedia
The documentation here relates to the Images & Multimedia tab:
Use the Images & Multimedia tab to submit a collection of images that Amazon will use to represent your app in its Appstore listing and for promotional purposes. Each image asset has unique specifications and guidelines detailed in the tabbed documentation sections below. Additionally, all images must adhere to the Amazon Appstore Content Policy, which includes obtaining any rights or licenses for media with intellectual property protection.
Image Asset Guidelines
The Images & Multimedia tab has two sections:
- Tablet and Phone Assets: Image assets required for the Appstore listing on tablets, phones, and website.
- Fire TV Assets: Image assets required for the Appstore listing on Fire TV.
Tablet and Phone Assets
Two icons are required – 114 x 114px (small icon) and 512 x 512px (large icon). Both are used to represent your app throughout the Amazon Appstore and on Amazon devices, so use high quality images. The small icon can be a simplified version of the large icon's design that looks better in thumbnail size, or both icons can simply be the same design. The icons will be scaled down to a smaller size.
| Detail | Requirement |
|---|---|
| Small icon size | 114 x 114px |
| Large icon size | 512 x 512px |
| Format | PNG (transparent) |
Here's a sample small icon (114px x 114px) in the context of the Appstore:
Here's a sample large icon (512px x 512px) in the context of the Appstore:
Do not just scale up the PNG image of your icon — doing so results in a blurry image.
Design Best Practices
DO:
- Use original assets. App icons should reflect original graphic assets related to your app.
- Use contrast. Contrast will make the app icon distinct even when it is scaled down.
- Use balance. Use imagery that has a sufficient amount of white space.
- Use fewer subjects. Fewer characters in app icons is preferred.
DO NOT:
- Use wrong assets. There should be no marketing slogs or studio badging. Only logos or key art.
- Make it illegible. Do not overlap logos on major characters or on a busy background.
- Apply wrong styling. Key art should go to the edge of the image. Do not include borders or rounded corners.
android:icon="@drawable/icon_name").Screenshots show images from your app to give users a better sense of what your app offers. Include a minimum of 3 and a maximum of 10 screenshots. For technical details on taking screenshots, see Taking screenshots on Fire devices.
| Detail | Requirement |
|---|---|
| Size | Depending on the devices you are targeting, allowable image sizes are as follows:
|
| Format | PNG or JPEG (landscape or portrait mode) |
Design Best Practices:
DO:
- Use cinematic imagery. Use imagery that is engaging and has a pleasing composition.
- Use different scenes. Use screen stills that display different scenes of the app.
- Use character-centric imagery. Use imagery that includes major characters or notable content.
- Show logical progression. Highlight the app’s most interesting features in a logical progression that mimics a typical user’s experience. Begin at the broadest area of user interaction (for example, the main menu), comprehensively document the app’s main feature(s), and explore the app’s peripheral features, menus, and settings.
- Focus on core functionality. Focus on the app’s core functionality, while touching on one or two of its less prominent features.
DO NOT:
- Use contextual imagery. Do not use photographs of someone using the app. Only show the app itself.
- Display wrong platform. Screenshots should reflect the app experience on the tablet/phone and not additional devices.
- Show personal information. If your screenshots will display personal information (such as account names, login information, or social networks), populate the fields with dummy information.
The Promotional Image is used to promote your image in select placements. The Promotional Image should not be a screenshot but rather an attractive representation of your app that includes your app’s name. It must be easily read in a scaled-down version.
| Detail | Requirement |
|---|---|
| Size | 1024 x 500px |
| Format | PNG or JPEG (landscape) |
Design Best Practices:
DO:
- Emphasize your brand. Include the title of your app and a strong visual image to reinforce the brand, form, or function of the app.
- Keep it legible. The entire image should be legible when scaled down to 300 x 146px.
DO NOT:
- Crowd the edges. All text should be at least 50px from any edge.
- Include redundant content. Do not include any content that is presented elsewhere in the shopping experience, such as price, screenshots, descriptive text, ratings, or buttons.
You can include up to 5 videos related to your app. If you upload more than one video, only the first video is shown to customers on the Appstore website. However, all of the videos will be available when customers view they your store listing on devices.
| Detail | Requirement |
|---|---|
| Size | 720px high x 1080px wide (4:3 or 16:9) |
| Format | MPEG-2, WMV, QuickTime, FLV, AVI, H.264 MPEG-4 |
| Bitrate | 1200 kbps or higher |
| Duration | Duration no longer than 60 minutes (3600 seconds) |
Design Best Practices:
DO:
- Demo the app. Eliminate visual and audio distractions that are unrelated to the content of your app. If possible, capture video output directly from your app.
- Make it professional. If capturing video by using a camera, use a tripod and maximize the visibility of your app by avoiding harsh glare and reflections.
- Reflect the user experience. You may insert additional text, audio, and images into your videos, but the video must showcase/demo the app content and remain relevant to the actual user experience.
DO NOT:
- Show personal information. If the app requires you to input personal information (such as account names, log-in information, or social-network feed), populate the fields with dummy information.
- Exclude Amazon devices. Videos must not feature a device or operating system that is not supported by Amazon without also featuring one that is (for example, if iOS is shown or mentioned, Android must be as well).
Fire TV Assets
The App Icon appears within a row of other app icons in the Fire TV user interface.
| Detail | Requirement |
|---|---|
| Size | 1280 x 720px |
| Format | PNG (no transparency) |
Here's a sample App Icon:
Fire TV Context:
The App Icon appears on Fire TV in the following context:
Content Safe Area:
The following badges may appear superimposed on the App Icon:
To ensure your App Icon looks good even with badging (download icons, progress bars, etc.), place your main subject and title art within the content safe area. Artwork that falls outside of the safe area may be covered by badges.
Imagery may be obscured by opaque badging elements.
Imagery may be obscured by translucent or typographic UI elements.
Imagery is safe. 
The 882 x 448px area represents where the main subject and title art are safe.Design Best Practices:
Follow these guidelines when designing your App Icon:
DO:
- Use original assets. App icons should reflect the original developer-submitted assets.
- Use contrast. Contrast will make the app icon distinct even when it is scaled down.
- Use balance. Use imagery that has a sufficient amount of white space.
- Use fewer subjects. Fewer characters in app icons is preferred.
DO NOT:
- Use wrong assets. There should be no marketing slogs or studio badging. Only logos or key art.
- Make it illegible. Do not overlap logos on major characters or on a busy background.
- Apply wrong styling. Key art should go to the edge of the image. Do not include borders or rounded corners.
If you don't provide the required Fire TV assets, Fire TV will apply a default creative treatment to the images to scale them to fit the required spaces. For example, if the required image size isn't proportional for the required space, your image will be placed on top of a background image that fills the space correctly.
Screenshots show images from your app to give users a better sense of what your app offers. Include a minimum of 3 and a maximum of 10 screenshots. For details on taking screenshots, see Taking screenshots on Fire devices.
| Detail | Requirement |
|---|---|
| Size | 1920 x 1080px (landscape) |
| Format | JPG or 24-bit PNG (no transparency) |
Here's an example screenshot from the Amazon Music app:
Fire TV Context:
The following image shows screenshots in the context of the Fire TV UI:
Content Safe Area
Screenshots aren't covered by badging, so you don't have to worry about placing content inside a safe area.
Design Best Practices:
DO:
- Use cinematic imagery. Use imagery that is engaging and has a pleasing composition.
- Use different scenes. Use screen stills that display different scenes of the app.
- Use character-centric imagery. Use imagery that includes major characters or notable content.
- Show logical progression. Highlight the app’s most interesting features in a logical progression that mimics a typical user’s experience. Begin at the broadest area of user interaction (for example, the main menu), comprehensively document the app’s main feature(s), and explore the app’s peripheral features, menus, and settings.
- Focus on core functionality. Focus on the app’s core functionality, while touching on one or two of its less prominent features.
DO NOT:
- Use contextual imagery. Do not use photographs of someone using the app. Only show the app itself.
- Display wrong platform. Screenshots should reflect the app experience on the TV and not additional devices.
- Show personal information. If your screenshots will display personal information (such as account names, login information, or social networks), populate the fields with dummy information.
When users scroll across your app from a browse page, the Background Image appears in the upper-right corner of a mini-detail page.
| Detail | Requirement |
|---|---|
| Size | 1920 x 1080px (landscape) |
| Format | JPG or 24-bit PNG (no transparency) |
The following is an example of a Background Image:
Fire TV Context
The Background Image appears on Fire TV in the following context:
When users click your app icon, the Background Image can also fill the entire background.
Content safe area:
The main focus element of the image must be placed within the content safe area. Artwork that falls outside of the safe area might be covered by UI elements.
Imagery may be clipped here.
Imagery may be obscured by opaque elements.
Imagery may be obscured by translucent or typographic UI elements.
Imagery is safe.
The 1214 x 830px area represents where the main subject of the image should be placed.Design Best Practices:
DO:
- Use cinematic imagery. Use imagery that is engaging and has a pleasing composition.
- Use relevant imagery. Use imagery that is relevant to the app experience. Don't show a person using the app, the controller, the TV, or the surrounding room. Just show the app itself.
- Use different imagery. When possible, use different imagery than the app icon.
- Use character-centric imagery. Use imagery that includes major characters or notable content.
- Place subject right. The main subject should be to the right side of the image when possible.
DO NOT:
- Place subject left. The main subject should not be on the left side because the UI may obscure it.
- Crop heads and faces. Use the safe zones to verify placement of heads and faces.
- Embed logos or titles. Logos and titles should not be in the background.
- Use busy imagery. Do not use imagery that has too many subjects or fine detail.
- Show other platforms. Amazon Appstore offers many apps that also exist on other platforms (smartphones, tablets, competitor devices). Assets should reflect the experience of the app on Fire TV.
Feature Rotator is the most visible placement of the Fire TV UI and is located above the fold on Home, Movies, TV, Apps, and Games tabs. Each of these tabs contains a placement with slots for six pieces of content. Feature Rotator ads are exclusive to entertainment advertisers. Feature Rotator is composed of three assets: a background image, logo image, and trailer video.
For more details on the Feature Rotator, see Feature Rotator on Amazon Advertising.
Next Steps
Go to the next step: Step 6: Content Rating.
Last updated: Oct 30, 2020