Works with Alexa Certification Workflow

Use the Alexa Certification Console to manage your Works with Alexa (WWA) certification. In the console, do the following:

  1. Register your product
  2. Submit your product for certification
  3. Follow the status of your product as it goes through testing
  4. Request the WWA badge for your ASINs.

See the following prerequisites and description of the process.

Prerequisites

Before you use the Alexa Certification Console, you need the following:

General workflow and timeframes

Use the following workflow and timeframes to help guide you through the process of getting your product WWA certified and badged.

  1. Register your product

    • The first step in the certification process is to register a product within the console. For more details, see Register your product.
  2. Submit your product for certification

    • After you've registered a product, submit a certification request for the product. For details about submitting your certification request, see Submit your product for certification.

    • Requesting certification begins the process of engaging the WWA program team to review your request. The team reviews your submission and either sends it to a third-party testing facility or rejects the submission. You'll be notified of either decision, and if rejected, you'll be given commentary describing why it was rejected and how to proceed. A typical response time for the review is two days.

  3. Testing process

    • After the WWA program team accepts your certification request and sends it to a third-party testing facility, the testing facility reviews your submission and reaches out directly to you to provide a quote for their fee. Expect the testing facility to reach out to you in no more than two days. For details about how the test plans are determined and the associated fee, see Scope and testing fees.

    • After the third-party testing facility sends you the quote, accept and pay the fee to move forward with the certification process. We ask that you take no more than two days to complete this step. Payment of fees does not guarantee WWA certification.

    • After you pay the fee, the testing facility provides instructions to send the product to their location so they can begin testing.

    • After the testing facility obtains the product, the testing facility follows the test plan required for your product to ensure that it meets the WWA quality bar. After testing is finished, they provide you with a copy of the results and send the results to the WWA program team for review. Allow ten days for the facility to complete testing of your product.

    • The WWA program team reviews your test results and approves or rejects your submission. You'll be notified of either decision. If approved, you can move on to submit your product for badging. If rejected, you'll receive commentary as to why, and how to proceed. A typical response time for the review is two days.

  4. ASIN badging

    • Once your certification is approved, you submit your ASINs for badging. For more information, see Submit your ASINs for badging.

    • The WWA program team reviews your badge request and approves or rejects your submission. If approved, you'll see the badge on your product by the date you've requested. If rejected, you'll receive commentary as to why, and how to proceed. A typical response time for the review is two days.

For an overview of the status of your certification request throughout the process, see WWA Certification Status Tracking.

Register your product

You must provide information for each product that you want to certify. If you plan to certify a product for multiple countries or with multiple hubs, you only have to register the product once. If your product has multiple models, register each model version separately.

To register your product

  1. Log in to the Alexa Certification Console.

  2. On the Products page, choose Register Product. The Product page appears.

  3. On the Product page, provide the following information.

    1. For Retail Name, type the name of your product.
    2. For Device Category and Device Type, choose the device type, for example Light bulb.
    3. For Brand, type the brand of your product.
    4. For Model Number, type the model number of your product.
    5. When all your information is correct, choose Save & Next to continue. Alternatively, choose Save to save your data and continue later.
  4. On the Services page, select the Alexa connection type for your device from the options available. The Device Type determines which options are available.

  5. If your device connects to Dash, select the Dash connection type from the options available. Also, provide the Dash Model ID for the device.

  6. Select the communication protocol your device uses to connect to Alexa. When all your information is correct, choose Save & Next to continue. Alternatively, choose Save to save your data and continue later.

  7. On the Capabilities page, select the capabilities that your device supports. Some capabilities are selected automatically based on the Device Type. When all your information is correct, choose Save & Next to continue. Alternatively, choose Save to save your data and continue later.

  8. On the Setup page, provide information about how to set up your device, and information for the device testers. When all your information is correct, choose Save & Finish. Alternatively, choose Save to save your data and continue later.

After you complete the procedure for registering your product, view your product on the Products page. If the status is Missing information, choose Edit to provide more information. If the status is Ready, you can choose Submit in the Actions section to start a certification request for your product. If you choose Submit, the New Project page appears. Follow the instructions in the next section to continue the certification process.

Submit your product for certification

After your product registration is accepted, you can submit the product for certification.

If you have your certification request open already in the Alexa Certification Console, skip the following procedure and go directly to the procedure for submitting your product.

To start a certification request if not already open in the console

  1. Log in to the Alexa Certification Console.

  2. On the Certification page, choose Create Project. The New Project page appears.

  3. On the New Project page, under Which product do you want to certify?, choose your product from the list of your registered products.

To submit your product for certification

  1. On the New Project page, provide the following information.

    1. For Was this product previously certified before the availability of the Alexa Certification Console?, select yes if your product was previously certified, and provide proof with the relevant badged ASINs. Many ASINs were badged prior to the launch of the Alexa Certification Console in November 2018. If your ASIN currently has a WWA badge online and you are certifying it in the console, select yes and provide the ASIN. Otherwise, select no.
    2. For In which country was this device manufactured?, choose the country.
    3. For What is the current hardware version of the device to be reviewed?, type the version number.
    4. For What is the name of the chipset in this device?, type the chipset name.
    5. For What is the current firmware version of the device to be reviewed?, type the version number.
    6. For In which geographic region do you want to certify your product?, choose the region and then select the countries. You can only select one region per certification request.
    7. For Connection Type, choose the connection type.
    8. If you use a skill to connect to Alexa, for Connection Name, type the name of the skill.
    9. If you use a skill to connect to Alexa, for Skill ID or Skill ASIN, type the information for your skill. You can find the skill ID in the Alexa Skills Kit developer console. If you don't have access to the skill ID, provide the ASIN instead. Browse to the skill in the Alexa Skills Store; the ASIN is the 10-digit alphanumeric ID in the URL. For example, in the URL www.amazon.com/gp/product/A1A1A1A1A1, the ASIN is A1A1A1A1A1. If you enter the skill ASIN into the console, it will be automatically converted to the skill ID.
    10. If you use a skill to connect to Alexa, for Skill Stage, choose Live or Development.

    11. For Company Account, Company Contact Information, and Company Addresses, provide the information. We use the email addresses and phone numbers that you provide during testing of your product.

    12. When all your information is correct, choose Save & Preview. Alternatively, choose Save to save your data and continue later.
  2. On the Preview Project page, do the following.

    1. Verify all information that you provided.
    2. Review the Test Plans section to see the test cases.
  3. When all your information is correct, choose Submit to apply for certification. Alternatively, choose Edit to edit your data.

After you finish submitting your product for certification, you can view your certification request on the Certification page. You can track the status of your certification request in the status column.

Scope and testing fees

After you apply for certification, Amazon reviews your request for eligibility. If accepted, Amazon assigns the necessary test plans based on the following scope:

  • The type of device and the method that you use to connect to Alexa.
  • The capabilities that your product supports.
  • The countries you want the product certified in.
  • For products that connect to Alexa by using an Alexa skill, the first time you seek certification for your product, it undergoes skill functionality testing, user experience testing, and Lambda function testing. To be certified in additional Lambda regions, reduced but incremental testing is required. For more details about Lambda function regions, see Deploy Your Lambda Function to Multiple Regions.

Amazon contacts the third-party testing facility responsible for the product testing. A representative of the testing facility contacts you within 48 hours with a quote to cover the cost of testing. For an estimate of the cost, visit the price estimation website for the testing facility. Any pricing estimates for testing are provided by the testing provider and not by Amazon. Each time you submit a product for testing, you must pay a fee to the testing facility. The testing facility determines the fee based on the scope of your product.

If your product does not pass the test plan, the testing facility provides a list of failures so that you can take steps to correct the issues. Review your test results in the Alexa Certification Console. To submit your product to be tested again, in the Alexa Certification Console, open the certification request, and then click Test Again. After your product passes testing and achieves WWA certification, you can request the WWA badge.

You'll receive email notifications for each certification request from wwa-notifications@amazon.com to notify you of status updates on your request. You can unsubscribe from the emails at any time by updating your preferences within the console.

If you have questions, reach out to us by using Contact Us. On the Contact Us page, for Type select General Inquiry and for Category select Works with Alexa Certification Program.

Submit your ASINs for badging

After your certification has been approved, meaning that the status is Completed and the result is Approved, you can request the badge for your ASINs.

To submit your ASINs for badging

  1. Log in to the Alexa Certification Console.
  2. On the Badges page, choose Request Badge.
  3. On the New Badge Request page, provide the following information.

    1. For Which program do you want to add the badge?, select Works with Alexa.
    2. For Which product do you want to add the badge?, choose your certified product from the list. Only approved certifications appear.
    3. For Enter a retail identifier for this product. Specify a UPC, EAN, JAN, or GTIN-14 identifier by choosing the identifier type from the list. Enter the identifier code in the text box.
    4. For Enter an ASIN for this product, type the ASIN corresponding to the product. Submit one ASIN at a time. If you have multiple ASINs for the product, submit a badge request for each ASIN.
    5. For If this request is for a product bundle, does the bundle include any of these devices?, select all that apply.
    6. For When should this badge go live?, choose whether you want the badge as soon as possible or on a specific date. If you choose a specific date, you'll be prompted for the date.
    7. For Select the marketplaces where you want the badge on your product, select all check boxes that apply. The check boxes show the countries you selected in your certification submission. The ASIN must be live in the country to receive badge approval.
  4. When all your information is correct, choose Submit to apply for the badge. Alternatively, choose Save to save your data and continue later.

After you submit your badge request, view the badge request on the Badges page. You can track the status of your request in the Badge status column, and you'll also be notified by email when the status changes.

Next steps

If your product has been WWA certified and a WWA badge has been approved, you can add the WWA badge to your marketing materials. For more details, see Add the Works with Alexa badge to your marketing materials.