Fidelity Investments wanted to find a way to provide Echo users with real-time insights into market trends. By building a voice experience with Alexa Skills Kit (ASK), Fidelity is able to reach people in a different way – using voice. Now, with the Fidelity skill, anyone with an Alexa-enabled device can get a market update or a quote for publicly listed companies by simply enabling the skill and then saying “Alexa, Ask Fidelity how [Company Name] is doing.”
Fidelity’s Mobile team began tinkering with Alexa and Echo in late 2015. Intrigued by the new technology and curious about how to leverage Alexa to assist Fidelity customers, they worked with Amazon to reach an ambitious launch timeline with only five weeks left before the holidays. Working through possible voice experience scenarios, Fidelity decided to focus on their core business of finance and build a skill which they could enhance over time. Additionally, they wanted the skill to be helpful to most people. Naturally, providing financial updates seemed like the best fit.
Shanthan Kesharaju, Director of Software Engineering at Fidelity, and his team took the lead and built the skill. He took an agile approach to launch the skill in time for the holidays and leveraged cloud watch features and the analytics dashboard to measure hit rates and intent usage. Shanthan says, “The technical documentation, new feature announcements, and tutorials enable anybody with decent java skills to build a skill for Alexa pretty quickly. Also, the events, such as hackathons, are great and very helpful. Overall, it’s a first step into cloud for developers who have not played with cloud, and it’s a great resume builder.”[Read More]
Alexa is the voice service that powers Amazon Echo. Companies can add new skills to Alexa using the Alexa Skills Kit. The Campbell’s Kitchen skill was announced at AWS re:Invent in October 2015, and Campbells created custom skinned Echos to celebrate.
Based on their customer research, Campbell’s knew that customers wanted help with a simple question – what should I make for dinner? Born out of that original insight was Campbell’s Kitchen, an online experience that helps customers answer that very question. The site offers healthy recipes, seasonal meal suggestions, and cooking tips, as well as special savings.
Campbell’s Kitchen is already available online and via an app, and after the Alexa Skills Kit launched over the summer, Umang Shah, Director of Digital Marketing and Marketing Innovation at Campbell Soup Company, saw potential to make the content available in the kitchen hands-free. Campbell’s Digital Marketing agency RAIN, who originally pitched the idea to Umang, then set to work creating a skill to make dinnertime easy. The Campbell’s Kitchen skill launched just six weeks later.[Read More]
The Alexa Skills Kit (ASK) is a collection of self-service APIs and tools that make it fast and easy for you to create new voice-driven capabilities for Alexa. Alexa is the cloud-based voice service that powers Amazon Echo, a new category of device designed around your voice.
We announced the availability of the Alexa Skills Kit a little over a month ago, and we’ve been impressed with some of the skills developers are teaching Alexa. We wanted to give you an early look at a few of these third-party Alexa skills that are starting to come out of the pipeline.[Read More]