Fire TV devices offer a variety of entertainment options for the over 50 million monthly active users worldwide. With so many choices available, simplify content discovery with recommendations. Your app can send recommendations to users about the movies, shows, music, and games that you want them to watch.
Recommendations appear on a "Recommended By Your Apps" (ReYA) row on the Amazon Fire TV home screen and shows all recommendations from apps the user has currently installed (and opened at least once).
ReYA in Fire TV is based on the Android Recommendations API, which in turn, is based on Android notifications. Amazon extends the Android recommendations API to provide deeper integration with Amazon Fire TV.
If developers have optimized their apps for Fire OS 5, they may see their recommendations are missing from the ReYA row on Fire OS 7 devices; this is because Fire OS 7 is built on Android 9, which introduces changes to the recommendations engine. The Fire TV home screen, therefore, displays recommendations in two different ways depending on the version of Fire OS running on the device:
Interested in learning more or ready to get started? Check out these resources: