Amazon offers numerous ways to increase exposure for your products with Alexa built-in to the millions of customers who shop on Amazon.com every day. As an AVS developer, you get access to unique marketing benefits that make it easier to integrate the Alexa brand into your marketing strategy such as inclusion in the Alexa Built-in Storefront and marketing assets. Plus, you can take advantage of the range of services and merchandising tools available to vendors and sellers on Amazon.com. Explore our marketing guidelines and benefits below to learn more.
Not yet selling on Amazon.com? Create a Seller Account to begin selling your product to Amazon customers.
All developers creating products with Alexa built-in must adhere to our terms and conditions. Familiarize yourself with the Amazon Developer Services Agreement and the AVS Program Requirements in preparation for launching your new product.
Our Brand Guidelines provide you with an overview of how to integrate the Alexa brand and messaging into your promotional materials, packaging, and out-of-box experience. Assets that use the Alexa or Amazon brand must be submitted for approval.
See Marketing and Brand Guidelines »
Use the Alexa Built-in Badge in your online and offline marketing activities to associate your product with the extended family of Alexa devices. The familiar logo helps you reach more customers who are looking for Alexa products, gadgets, and services.
Get the Alexa Built-in Badge »
Whether you’re preparing to launch a new product with Alexa built-in on Amazon.com or looking to increase sales momentum throughout the year, Amazon offers a number of marketing capabilities that help you reach your target customer base. Make sure you read through our marketing guidelines, and then click the link below to get started with the promotional tools and services.