We are excited to announce the US launch of the Amazon Appstore for Android. If you’ve already submitted your app(s) – thank you! We couldn’t have launched this store without your support. From Games to Utilities, we have apps to suit our customers’ many Android app wants and needs. 

 
Over the past few months we have been sharing quite a bit of information about what you as a developer can utilize in the Developer Portal and in the Amazon Appstore itself. As you can see, we built the store to make it easy to find, discover and buy Android apps. We believe a more compelling customer experience will in turn result in better monetization.

Amazon Appstore highlights:

In true Amazon fashion, we’re making discoverability easier, which gets your apps in front of more customers. Specifically, we are offering a few unique features such as recommendations based on customers’ browse and purchase history. This is one of the automated marketing features we discussed previously.  Automated marketing includes placements in search results, browse based results, bestsellers, and more. We will also be doing ongoing promotional activity designed to attract new and repeat customers to the Amazon Appstore like the paid app for free promotion on the homepage. We have been working with many of you to line up quality apps for these programs, and we look forward to continuing to work with you to promote your titles.

Reporting in the Developer Portal:

Now that we’re live, we encourage you to familiarize yourself with Amazon Appstore reporting. You can find reporting once you log into your account in the Amazon Appstore Developer Portal. To view your reporting, log into the Developer Portal and click on the “Reports” tab.  You will see a page that looks like this:

 
You should also submit any new apps or app updates. We encourage you to take advantage of the launch momentum to get your app(s) in front of customers as soon as possible.