The all-new Kindle Fire and the Kindle Fire HD family of tablets include a new feature, called Billboards, that introduces customers to new apps using engaging and colorful imagery.  Ina similar fashion to how large outdoor billboards are designed to catch the eye, our Billboards feature makes use of engaging imagery on the all-new Kindle Fire and Kindle Fire HD storefront to introduce customers to new apps. At Amazon, we are constantly looking for new ways for you to grow your business by connecting you with new customers. Billboards is one of our newest features to improve app discoverability for both customers and developers. 

Customer Experience

When customers view our store on an all-new Kindle Fire or Kindle Fire HD device, they’ll see multiple scrollable billboards at the top of their screen.  Each billboard serves as an immediate entry point to its app’s detail page where the customer will have the opportunity to purchase or download the app.  Promotional images will be curated from our selection of apps and highlighted in the billboards placement. We recommend developers use promotional images that visually communicate the essence of their app.  The promotional image should speak to what your app is all about, your brand and should entice customers to simply check out your great app.  Customers will see billboards on the all-new Kindle Fire and Kindle Fire HD. 

Creating Your Billboard

Promotional images should be 1024x 500 pixels and in PNG or JPG format.  When creating your image, were commend that you strive for an engaging image that speaks to what your app is all about. Make your image colorful to catch the eye of customers, and choose imagery that promotes the essence of your app and brand. Text on your promotional image should be large, simple, and readable. Do not add the price to the image ($0.99) or any discount call outs (50% off).

Submitting Your Billboards

Once your billboards are ready,submit them to Amazon through the Mobile App Distribution Portal. 

1. From the Distribution Portal,navigate to the My Apps tab. Select the app you'd like to edit and navigate to the Images & Multimedia tab for that app. Then, click the Edit button.

2.  Select Upload Image from the Promotional Image field. Choose the image you’d like to upload, and then save the image. Images must be 1024 x 500 in PNG or JPG format.