Today we are excited to announce that the all-new Fire TV Stick with Alexa Voice Remote, the most powerful streaming media stick available, is coming to the UK and Germany. The next generation Fire TV Stick with Voice Remote will also be available in Japan this April.

Fire TV gains momentum

The latest generation Fire TV Stick features the latest content forward interface, designed to improve discoverability. Additionally, our on-screen merchandising capabilities will continue to improve, providing recommendations that can surface relevant content based on each customer’s unique interests. Since its recent launch in the US, the all-new Fire TV Stick has quickly become a best-seller on Amazon.com and received more than 35,000 five-star reviews. Submit your app now to make sure it is available for customers when the devices ship starting in April.

Get discovered

We aim to create the best 10-foot experience for our customers and developers by making content discovery and engagement easy and enjoyable. The new UI provides more rows in the browsing experience, creating additional opportunities for your apps and games to gain visibility. In particular, the Your Apps and Games and Recommended for You rows increase the chance that the right customers will see your app.

Deeper engagement with Alexa

Alexa is Amazon’s cloud-based voice service, which provides thousands of skills that allow customers to play music, get information instantly, and more. With the Alexa Voice Remote, customers in the UK and Germany will now be able to search for apps by name or request broader searches like “puzzle games” by using voice commands. Voice search extends to app metadata, helping make sure your app is surfaced.

Better performance

The next-generation Fire TV Stick is 30 percent faster than the original best-selling version and has the horsepower to let your high-performance apps and games shine. The Quad-core ARM 1.3 GHz CPU provides a snappy user experience, and the enhanced Wi-Fi capabilities (802.11ac MIMO Wi-Fi) and H.265 (HEVC) Codec support improve video and audio streaming experiences. For a full list of specs, check out our Fire TV documentation.

Bringing your app to Fire TV has never been easier

Whether you are a developer building web apps using HTML5, CSS3, and JavaScript or building native apps using Java, you can kick start your app development using our Amazon Fire App Builder or Web App Starter Kit. All you need is a JSON or MRSS feed with the metadata of your content, and the tools will take care of the rest.

Submit your app today

Our Fire TV Guide has everything you need to prepare your app for Amazon Appstore.