February 28, 2014
David Isbitski
We just gave our case study page a quick update to make it easier for you to navigate and find the developer stories that you are looking for. Check out the case study page to see what other developers are building and learn what they are doing to engage their users, promote their apps, and successfully monetize them.
Take a look at some of the developer stories that we’ve recently featured:
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Developers like Sean Sheedy and his two sons Tommy and Ian love to participate in MoDevEast competitions. In their latest competition the team created an app that would let you playback a track that somebody else recorded and while it plays back you can record your own track. Sean mentioned that “It was a no brainer to port this over to Kindle. It basically ran right away. We basically did no work.” Since Kindle is Android, it’s just like any other Android environment using Eclipse. “In development, it’s really cool that I can plug the Kindle in, and it’s just like any Android device. That is REALLY nice,” says Tommy. Read the full article. |
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When we spoke with Bryan Davis, the Director of Development of Big Blue Bubble, he shared some general strategy on how they generated 10%-15% better average revenue per user and 25%-30% better IAP revenue in the Amazon Appstore for My Singing Monsters. Davis tells us: “A very important aspect of monetization from free-to-play games is IAP (in-app purchasing). Our strategy is to go for volume, rather than chasing whales.” While average revenue per user (ARPU) is important, Bryan tells us that a high conversion rate is more important for Big Blue Bubble. Read the full article. |
Others like Tribeplay have been building apps since 2012 and created the series of games under the title Dr. Panda that first appeared on iOS and Android. According to the team, making their Android Apps available on the Amazon Appstore required “little to no extra tweaking.” The team added that “one of the best things about the Amazon Appstore is that there wasn’t much work to get our apps on there. We already develop for Android, so getting our games on the Amazon Appstore was a real breeze.” The team ended up doubling their gross revenue in UK, Germany, France, Italy, and Spain. Read the full article. |
We plan to make these case studies a regular series, so check back every month for a new case study post, and learn more about how the Amazon Appstore is benefitting developers. If you’re interested in checking out other developer stories, visit our case study page. If you have a specific experience with your apps and games in the Amazon Appstore or integrating the Amazon Mobile Developer SDK that you’d like to share with other developers we would love to hear about it. Just email us your story at mobile-app-marketing(at)amazon.com and you just might end up on our website.