With Advertise Your App, you can promote your app to millions of users on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network. Getting started is easy; you can create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on your ads.

Previously, the only way to track Google Play conversions was to integrate our Mobile Ads SDK. Recently we added a new feature to help developers track and improve campaign performance: the Google Play referrer tag. With the Google Play referrer tag, you can now use a referrer tag to see the number of users that installed your app from the Google Play Store.

Here’s how it works: create a referrer tag for your mobile measurement partner. Login to the Developer Portal. While setting up a new Advertise Your App campaign, select "Enable Google Play Support" and enter the referrer tag in the Google Play referrer input field. Once you have launched your campaign, visit your Mobile Measurement Partner's dashboard to view conversions associated with your Advertise Your App campaign on Google Play.

Ready to get started?

Create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on one of your ads. For more information check out the following additional resources:

• Click here to learn more about Advertise Your App.
• Learn more about the Amazon Appstore
• Click here to submit your app
• Register for free as an Amazon Developer
• Amazon App Testing Service