Device makers can provide a full Alexa experience in their connected speakers with Alexa built-in. Customers can talk to speakers to play music, listen to the news, set timers, conduct phone calls, and control smart home devices. With Alexa Multi-Room Music (MRM), Alexa built-in speakers can be grouped with other Echo family products and MRM-compatible third-party products for a whole-home music experience. Finally, customers can also use Alexa Cast to cast music to any Alexa built-in speaker from any Alexa Cast-compatible mobile app.
The Harman Kardon Allure is a premium connected speaker with Alexa built-in that combines industry leading sound design with a unique aesthetic that brings connected speakers to the centerpiece of any room in the connected home. The Allure features a 4-mic, far-field mic array and audio front end solution from Synaptics, one of Amazon’s certified third-party development kits, and Amazon’s wake word engine.
Harman Kardon also partnered with Linkplay, one of Amazon’s Solution Integrators, to design and implement a custom AVS device firmware built to Harman Kardon's specifications to accelerate their time-to-market. This approach allowed Harman Kardon to focus on designing an optimal acoustic experience for the device while delivering a top-notch Alexa implementation at an increased pace.
Harman Kardon certified their architecture for Amazon’s Multi-Room Music (MRM) time synchronization protocols and deployed a custom set of time synchronization libraries from Amazon to add MRM compatibility. Coming soon, the Harman Kardon Allure will add capabilities to participate in a group with any MRM-compatible and Echo family devices to synchronize music playback across many devices in multiple rooms.
Customers who purchase an Alexa built-in product expect a familiar and reliable experience. Learn about our functional and design requirements and recommendations to help you meet customer expectations as you develop, prototype, and prepare to launch your product.
For products with iOS and Android Apps, learn how to render multi-modal Now Playing metadata and implement GUI-based controls for music and media.
For products with small displays, learn about how to use display templates for multi-modal responses from Alexa, including Weather, Info, and Now Playing metadata.
We take privacy very seriously at Amazon, and we apply those same standards to our work with third-party device makers. You must comply with a set of security requirements that allow you to be proactive in identifying and resolving security defects, strengthen the security of your devices, and protect the privacy of Alexa end users.
Certifying your products through the Alexa Built-in badge program increases your customers’ confidence that they will have a great Alexa experience. Learn about the program and the requirements.
Amazon Alexa users expect a high-quality and consistent experience across all products. To help you meet this bar, we provide a series of checklists for self-testing before you submit your product for certification. See here for an overview.
Functional, UX, Acoustic, Music, MRM.
Our experience has helped us hone in on some standard characteristics that make a self-test room effective for voice performance evaluation. Learn about setting up a self-test room.
After your product has passed all the self-test requirements, you must submit your device to Amazon for review and certification of media services prior to commercial distribution. Please contact us using the email form below, and we will help guide you through this process.
Our marketing and branding guidelines provide you with an overview of how to integrate Alexa brand and messaging into your marketing, including packaging, promotional materials, and advertising. It also includes an overview of marketing recommendations and opportunities.
Amazon offers numerous ways to increase exposure for your device with Alexa built-in to the millions of customers who shop on Amazon.com every day. Whether you’re preparing to launch a new device on Amazon.com or looking to increase sales momentum throughout the year, we offer several solutions to help get you started.
We offer tools that make it easy to manage your product once it has launched, including an Analytics Dashboard and Product Capability settings. We continue to add new self-service tools that equip you with the knowledge to quickly update your product to support the latest features when available. You can see these features and many more in the AVS Developer Console.
These Program Requirements are part of the Amazon Developer Services Agreement. You must ensure that you and all of your AVS Products and AVS Components (if applicable) comply with these Program Requirements at all times.