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Grow your business with Alexa

Discover ways to monetize your Alexa skills and build a sustainable business.

Build voice games

Selling digital goods – In-skill Purchasing, Paid Skills, Alexa Skill Deals, and Amazon Pay

Generate revenue through Paid Skills

Enable customers to pay upfront to access valuable content from your Alexa skill and start generating a steady revenue stream.

 

Offer subscriptions to customers using In-skill Purchasing

Offer access to premium content or features for a period of time, charged on a recurring basis until your customer cancels the subscription.

Enable access to premium content with In-skill Purchasing

Generate additional revenue from your skill by offering premium content to your customers such as game expansion packs, unlocked features, or extra characters for a set fee.

Provide access to one-time offers through In-skill Purchasing

Garner revenue by offering content or features that customers can purchase, deplete, and purchase again such as hints for a game, in-game currency, extra lives, or "day passes" for premium content. 

Offer discounts on your monetized skills using Alexa Skill Deals

Create attractive discount offers that could lead to an increase in sales of premium content within your skills through in-skill purchases or increase in revenue from greater engagement with your paid skills.

Offer services from your skill using Amazon Pay

Sell services such as hotel reservations, gym memberships, event tickets, transportation, delivery, and more from your Alexa skill by enabling customers to pay with Amazon Pay -  using the payment information stored in their secure and trusted Amazon account.

Selling physical goods – Alexa Shopping Kit

Alexa now enables you to provide more value to your customers and monetize your skill by offering various shopping capabilities as part of the Alexa Shopping Kit. The Alexa Shopping Kit offers tools that span the entire shopping journey, thus enabling you to embed end-to-end shopping experiences. You can sell your own products or products from other brands that are sold on Amazon.

Discovery: Entice customers with new product announcements or gifting recommendations

 

Utilize easy-to-use proactive notification Application Programming Interfaces (APIs) to announce new product launches or timely gifting recommendations (e.g. Mother’s Day) as notifications.

Coming soon

Research and Purchase: Reduce time and effort needed by customers to discover and purchase products

 

Surface relevant products within your skill and enable customers to research those products by answering their questions on price, features, cost, and reviews (coming soon); to add products to their Amazon cart or buy them without leaving your skill (generally available); and to add products to their Amazon Wishlist (participate in developer preview).

Learn about tips on enabling shopping actions 

Post-Purchase: Use granular insights to enable shopping experiences that resonate with your customers

 

Access anonymized insights to compare and contrast metrics for every product recommended by your skill to refine your recommendations.

Available in the Analytics section of the Developer Console, once shopping actions are embedded

Monetize your skill by earning commissions on eligible product purchases from your skill

Access one of the largest affiliate marketing programs in the world, Amazon Associates, now on Alexa and earn up to 10% commission on qualifying purchases from the referrals made from your skill. 

Customer success stories

‘Stoked Skills’ Success with In-skill Purchasing: Discover how Gal Shenar has set-up his voice business up for long-term success.

Red Bull's Experience with Alexa Shopping Kit: Explore how Red Bull enabled shopping experiences within its Alexa skill to sell its popular energy drinks to customers.

LC Publishing’s Experience with the Alexa Shopping Kit: Learn how Ryan Jordan, the creator of the Dark Citadel gaming skill and sci-fi novelist, cross-sells books to his game players through his company LC Publishing.

wikiHow's Experience with the Alexa Shopping Kit: Watch the way wikiHow surfaces relevant products that are sold on Amazon, allowing customers to purchase tools to help them accomplish what they’ve learned through its skill.

Learn more

Starter Kit to Make Money with Alexa: Access this guide to build a sustainable business with Alexa.

Introducing the Alexa Shopping Kit: Learn about the continuously evolving Alexa Shopping Kit, encompassing a comprehensive suite of features that enables you to monetize skill traffic by helping customers discover, research, and purchase relevant products available on Amazon.

Tips to Enable Shopping Experiences on Alexa: 5 tips from Amazon tech leader Girish Shekhar on how developers can grow revenue from their skills using Alexa Shopping Actions.

‘Grow your Business with Alexa’ Webinar: Watch this session from Alexa Live 2022 to learn how to monetize your skill.