Ring Appstore Marketing Guidelines

Ring is excited to partner with you to help bring the Ring brand to life across different channels and audiences. This guide gives you an overview of how Ring designs, writes, and creates internally, to help you match Ring's style, voice, approach, and design.

On this page

• Ring Appstore badge
  • Ring Appstore badge safe zones and sizing
  • Ring Appstore badge in use
  • Ring Appstore badge incorrect usage
• Co-branding
  • Co-branding usage
  • Writing guidelines compatibility
  • Writing guidelines app availability
  • Writing guidelines dos and don'ts
  • Design guidelines Ring devices
  • Video guidelines
  • Creative resources
• Press releases and promotions
• Social marketing
  • Organic social: Reddit
  • Organic social: LinkedIn
  • Paid ads
• Questions and support

Ring Appstore badge

Use one Ring Appstore badge per layout or video. Place the badge in a subordinate position to the image or main message so that it isn't the dominant artwork. Don't modify, angle, or animate the Ring Appstore badge.

Download assets: Ring Appstore badge, US English (ZIP)

Ring Appstore badge safe zones and sizing

Use the badge in all marketing communications promoting your app. Badge artwork should not be modified.

Ring Appstore badge in use

Digital placements. Link the badge to your app's Ring Appstore listing and include UTM parameters to track traffic from each placement.

Ring Appstore badge incorrect usage

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Co-branding

Guidelines for writing, video, and image usage.

Co-branding usage

Use of the badges and branding is limited to Ring developers in good standing. You must cease any co-branding if Ring requests it for any reason, or if your account is paused or terminated for any reason.

Writing guidelines compatibility

When referencing the integration with Ring, use clear compatibility language.

Approved compatibility phrasing includes:

• Compatible with Ring cameras
• Integrates with Ring devices
• Available in the Ring Appstore

Avoid language that suggests your app is owned, developed, or officially endorsed by Ring, unless such a relationship exists.

Writing guidelines app availability

You may use the following copy when promoting your app on marketing channels:

• Available in the Ring Appstore
• Now available in the Ring Appstore
• Discover the app in the Ring Appstore

Keep captions concise and focused on the integration with Ring devices.

Writing guidelines dos and don'ts

To streamline the review and approvals process, keep in mind the following guidelines:

Do

• Do refer to your app as "New" or "New to the Ring Appstore" for three months after it has been added to the Ring Appstore.
• Do use "In the Ring Appstore", not "on", when referring to where customers can find your application.
• Do spell out Ring Appstore in all instances.

Don't

• Don't include a quote from a Ring executive.
• Don't include Ring sales or active user statistics.
• Don't include statements or metrics that cannot be substantiated. This includes claims such as "first," "best," or "only."
• Don't use "with Ring" to imply a formal partnership or endorsement (e.g., "Powered with Ring," "Built with Ring," "Exclusive to Ring"). This also includes assertions such as "exclusive" and "alliance."
• Don't refer to your business as an "associate" of Ring or Amazon, as this could be confused with Amazon Associates, the Amazon online affiliate program.

Design guidelines Ring devices

If you include Ring devices in marketing content, use official Ring product imagery or approved renders. Devices should appear accurate and unmodified.

Don't include images of other companies' products in the same visual asset.

Video guidelines

If creating video content featuring a Ring app:

• Show the interaction between your app and the Ring device.
• Introduce the product experience early in the video.
• Include the Ring Appstore badge in the opening and closing frame.

Video content should clearly demonstrate how the app works with Ring devices.

Submit a video 10–12 business days before you'd like to publish it, for approval from the Ring PR team. You can share it with your primary Ring Appstore contact or send it to rbks-pr-team@amazon.com with details on publication timing.

Creative resources

Official creative assets are available through the Ring Developer Portal.

Available assets include:

• Ring Appstore badges

Download assets: Ring Appstore badge, US English (ZIP)

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Press releases and promotions

Writing guidelines and approvals process.

Press release process

• Submit a press release 10–12 business days before you'd like to publish it, for approval from the Ring PR team. You can share it with your primary Ring Appstore contact or send it to rbks-pr-team@amazon.com with details on publication timing.

• Press releases will not be issued in partnership with Ring Appstore, but issued solely from your company.

• Generally, Ring will not be able to provide quotes for your releases. Do not promise interviews or commentary to media.

• Reference the latest messaging and language shown on the Ring website. If you need further guidance, reach out to your primary Ring Appstore contact.

• Keep your own tone and branding when writing your release or materials, and do not reference or disparage competitors in your materials when discussing the Ring Appstore.

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Social marketing

Organic social: Reddit

Post about your app in relevant subreddits where Ring device owners and smart home enthusiasts are active.

Keep posts authentic, concise, and focused on how your app works with Ring devices. All content must follow the writing guidelines in this document.

Organic social: LinkedIn

Share your Ring Appstore integration on LinkedIn to reach smart home professionals, potential partners, and developer communities.

Keep posts professional and focused on the value your app brings to Ring device owners. All content must follow the writing guidelines in this document.

Paid ads

You may run paid advertising to promote your Ring Appstore app across platforms such as Google, Meta, and LinkedIn.

Ad copy and creative must follow the writing and design guidelines in this document. Do not imply an official Ring endorsement or partnership in any paid placement.

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Questions and support

For any questions related to this guide, contact your primary Ring Appstore contact or email rbks-pr-team@amazon.com.

Related topics

• Publish Your Ring Application — Rollout strategies and going live
• Ring Appstore Program Requirements — Branding requirements and program terms
• Ring Appstore Permitted Content Policy — Content rules, including third-party trademarks
• Your App Design Guide for Ring Customer Experiences — In-app UX and Appstore listing guidance
• Certify Your Ring Application — Certification and submission