On November 3rd 2015 300+ attendees, two tracks about monetization and gaming, 13 sessions, multiple guest speakers and the Amazon Appstore evangelists animated a very successful developer-focused conference: the Amazon Appstore Developer Summit 2015, which took place at CodeNode, London.
The Amazon Appstore Developer Summit focused around unique insights into the Amazon Appstore ecosystem, emerging user interfaces and devices that are driving new user behaviors, like Fire TV and Amazon Echo, and new business models like Amazon Underground and Merch, which are opening up opportunities for customers and the developer community.
Here you can find the recordings of all the sessions, complete with slides, organized by topic:[Read More]
Our App Testing Service (ATS) allows you to test your app’s compatibility on the Amazon Appstore for Android, Fire tablets, and Amazon Fire TV. Today we’ve upgraded our existing Nexus 7 fleet of devices so you can now receive compatibility results for Android 6.0 Marshmallow apps and games.
Simply drag and drop your Android APK into the App Testing Service and in as little as 90 seconds you can receive a detailed report of potential issues that could affect your apps’ compatibility with the Amazon Appstore – including guidance on how to resolve them before publishing. You can view the test results which will include screenshots, logs, CPU and Memory utilization information from actual devices that we run the automated tests on using Amazon appXplorer. We will also detect and flag crashes during the automated tests that will help you identify potential compatibility issues of your app.[Read More]
Unity 5 has some great tools to help build great 2D games for Amazon Fire TV and Fire tablets. Here are two videos that walk you through how to use Unity’s Sprite Animation tools and also how to set up complex Animation States. I walk through the foundation of setting up Sprite animations and then show you step by step how I link up different states such as walking, running and shooting together so you can control them via C#. Check out the videos here:
If you are looking to learn more about making 2D games with Unity for Amazon devices or game dev in general make sure to check out my daily Twitch stream from 9am to 12pm EST.
If you are a first time game developer or a seasoned pro, the Amazon Appstore is the perfect place for your latest creation. Publishing to the Amazon Appstore is free and easy, especially if you are already building Android games. We offer some great tools and services to help make your game more successful like Amazon IAP, Ads, Merch, Underground and our collection of Fire OS devices. Here are some additional links to help you gets started:
- Jesse Freeman (@jessefreeman)
In Dev Chat – Short Answers to Big Questions, our new video series of short videos created by Amazon Appstore, developers of successful apps and games answer your questions in less than 90 seconds.
In this edition, the team behind Zattoo explains how they approach app design for the living room experience, and how building a native app with a single codebase for both mobile and TV has been advantageous for them. They also discuss how they are using Login with Amazon and Amazon’s in-app purchasing to drive registrations and monetisation. All this has driven their results on Fire devices to surpass their expectations. Zattoo distributes live television and catch up services through the Internet to connected devices. Thanks to its rapid penetration in Germany, Switzerland, and other European countries, it is now the largest Internet TV provider in Europe.[Read More]
The new line of Fire tablets set an entirely new standard for low-cost tablets, with the Fire 7’’ Tablet being sold at less than $50. Amazon has already sold millions of tablets, so it’s a great time for you to submit your apps and games to the Amazon Appstore. In order to provide a great experience to users, the first thing you have to think about is the user interface (UI) of your app. Designing the UI and UX (user experience) of an app could become a very challenging and time-consuming task, but there are some simple steps that you can follow to make your app look great on the new Fire tablets. Also, keep in mind that Fire OS 5, available on all the new Fire tablets, is based on Android 5.1, so all the standard approaches to develop Android apps UI also apply to Fire OS apps!
In this post, we’ll deep dive into understanding screen resolution and density of Fire tablets, disclose the best strategies to properly create and size the layouts and graphical resources of your app, teach you how to provide a correctly-size app icon for Fire OS 5, and how to explicitly declare support for Fire tablets in your Android app manifest.[Read More]
Publish your first app to the Amazon Appstore between October 1st – November 1st and we'll help you drive installs, monetize, and scale with a Success Bundle worth up to $700 including:
• $100 Ad Campaign with Advertise Your App
• Doubled Earnings on up to $500 with the Amazon Mobile Ad Network
• $100 in AWS promotional credits
The Amazon Appstore is preloaded on Fire devices, Blackberry 10 and millions of other Android devices, including certain HTC, LG, Motorola, and Samsung phones to name a few, as well as certain Samsung and LG tablets. Fire tablets expand that reach even further - just in time for the holiday season. App purchases typically surge by 50% Thanksgiving week, and 400% during digital week. And when customers unbox their new Fire tablet, what’s the first thing they do? Start downloading apps and games of course! Now is the time to develop a new app or bring your existing Android app to Fire tablets.
Join us for a special webinar on how to make the most of the Amazon Success Bundle:
The London Amazon Appstore Developer Summit is designed to provide you with insights into the Amazon eco-system, emerging user interfaces that are driving new user behaviors, and new business models that are opening up opportunities for customers and the developer community. The event will include developer guest speakers, from disruptive start-ups to established consumer brands who are at the forefront of innovation in their market segments.
Here are is a sneak peek of some of the key items on the agenda:
Bringing Apps and Games to the Living Room
In this session, we cover what's needed to bring your Android app or game to Fire TV. We walk you through controller support for a game scenario (buttons and analog sticks), controller support for UI (selection, moving between menu items, invoking the keyboard), and how to account for the form factor (overscan, landscape, device and controller detection). By the end of this session, you’ll be able to understand what you need to do if you want to build or modify your own app to work on a TV.
An introduction to using Amazon Web Services and the Alexa Skills Kit to Build Voice Driven Experiences
Come learn firsthand how to build for Amazon Echo and Amazon Voice Service enabled devices using the Alexa Skills Kit and Amazon Web Services. This session will walk through using Amazon Echo and how to build your first Alexa Skill using both AWS Lamda and AWS Beanstalk. We'll also take a look at how to monitor your new Alexa Skill using AWS CloudWatch and how to submit it for certification so it's available to customers later this year.[Read More]
Amazon today introduced all-new Fire tablets, including a new 7” tablet that sets an entirely new standard for a tablet under $50. The new Fire tablets are designed from the ground up for entertainment with a 7”, 8” or 10” display, an incredibly thin and light design, quad-core processor, front- and rear-facing cameras, and up to 128GB of expandable storage. The all-new Fire tablets also introduce Fire OS 5 “Bellini”, which brings the best entertainment experience on any tablet, with an updated user interface, deep integration of Amazon-exclusive services, and hundreds of new and upgraded features and platform updates. Key upgrades and enhancements include:[Read More]
Starting today, developers have the opportunity to participate in a Developer Preview of Fire OS 5, the next generation Android-based operating system that powers Fire tablets, Amazon Fire TV and Fire TV Stick. And because Fire OS 5 is based on Android Lollipop, we can make this update while preserving even more compatibility with existing Android apps than ever before. This means that even more of your apps should work on Fire devices with no additional engineering effort. There are several ways you can participate in the Fire OS 5 Developer Preview.
To ensure your app is available to millions of customers on the next generation of Amazon devices, you can now participate in the Fire OS 5 Developer Preview. As an Amazon Developer, we’re offering you early access to Fire OS 5. You can now see your app running on a Fire HD 6 or Fire HD 7 tablet, and identify any app compatibility issues well in advance of our new Fire OS launch later this year.
To participate in the Fire OS 5 Developer Preview, click here.
Amazon Testing Service is a free tool that allows you to test your app for compatibility on Fire and Android devices. We’ve updated Amazon Testing Service to provide feedback on your apps compatibility with Fire OS 5 and Android Lollipop. To test your app, simply drag and drop your Android APK into the App Testing Service on the Amazon Developer Portal homepage page. In about 90 seconds, you will get compatibility results for Fire OS 5 and Android Lollipop.
Now is the time to get started. Check out the resources below to learn more about Fire OS5 and the Amazon Appstore
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During the indie developer showcase, hosted by Amazon as part of Quo Vadis game conference during International Games Week Berlin, local developers shared with us their experience getting their games onto the Amazon Appstore, as well as useful tips for other developers.
German developer SlashGames creates high-quality browser and mobile games, as well as consulting in software development, software engineering and producing. For Amazon, they showcased Freudbot, a single player mobile game following a supermarket employee and giving him ‘good’ advice to overcome his problems.
Black Pants Studio demoed their game About Love, Hate and the Other Ones, a fun puzzle game in which, according to PR Manager Florian Masuth, you “influence your surroundings by the force of hate and the power of love [to] find a way through caves and ice, castles and factories”.
Berlin-based publisher Exozet implement popular board games, such as Catan, and have newly implemented Carcasonne for Fire TV as showcase especially for this event. Their premium and free-to-play games are available on all major platforms, from mobile over console to facebook and browser.
Amongst the developers we had Black Moon Design, hailing from near-by Poland, with their fast action, HTML5 game Aliens Attack which “runs really well on FireTV” according to founder Robert Podgorski. Inspired by C64 and classic sci-fi movies from the 60s, Black Moon Design’s mission is to bring fun to players’ lives.
Also from Poland are NowaHutaGames, who presented their game Rounded Strategy. Wanting to make strategy games accessible to everyone, NowaHutaGames target casual and mid-core players instead of the usual hard-core gamers. As a result, Rounded Strategy is a mobile-first strategy game with an extremely low entry point.
Unavailable for video interviews, but with great games nonetheless, were Mimimi Productions with their games daWindci, a highly praised 2.5D mobile puzzle game, and Ooops! Noah is Gone, inspired by the same-named animated movie in which the cuddly characters go on a great adventure and form genuine friendships. The 3-man team Studio Fizbin, focusing on story-based games and original and unique characters, worlds and tales, showcased their tablet game the Inner World, which won the Casual Connect “Indie Prize 2013”, amongst other awards. Finally, Hamburg-based Threaks presented their demo game Beatbuddy on Fire TV, though the game is not yet publicly available on Amazon devices.
Echoed by all developers that we interviewed was the claim that launching on Amazon Fire TV was very easy. Porting their Android app onto the Amazon Appstore was “like a breeze”, explains Jakub Bladek from NowaHutaGames and adds: “We did it in an hour.” Black Moon Design had a similar experience; after adding Gamepad support, “all of a sudden it worked like charms”. Using the App Testing Service, Nick Prühs from Slash Games remarks that “it worked without us doing anything. […] We were live in an hour or two.”
For Black Pants Studio, apart from porting being easy, the showcase represented a first introduction to the Amazon platform: “Being approached by Amazon made us realize that for new games we can think about putting them straight onto your store when we launch.” Similarly, Robert Podgorski from Back Moon Design points out that the Amazon Appstore is a valid alternative platform for Android games and adds that “Making games for Fire TV and seeing them on the big screen is really good, so consider that.” Linda Kerkhoff, developer at Exozet, seconds that and suggests that developers consider the living room as a new market to attract customers, as “it’s not such an effort to build the game from the device to the TV.”
Finally, Nick Prühs emphasizes the importance of having a good core mechanic. “What is really important is that you iterate very soon and very often”, Prühs explains, “make sure the core is fun and then iterate.” Jakub Bladek goes a step further. He admits that they screwed up their first version and therefore got two bad ratings, so his advice to other developers it to “be sure to have your first release finished 100%” before publishing.