Starting May 9th,the Amazon Appstore will be sponsoring a 2-day Hearthstone “Challengestone” Twitch tournament in partnership with top Hearthstone influencer @Reynad27 (236K followers, +20MM views). The goal of this tournament will be to test players’ execution abilities and deck building skills. The tournament will be casted by @nl_Kripp and @Artosis and include some of the top Hearthstone players from around the world: @Hyped, @Lifecoach, @Trump, @StrifeCro, @Kibler, @Xixo, @Chakki, and @Savjz. The prize pool will be $3,000 with the 1st place winner earning $1,800. In conjunction with the tournament, Amazon Appstore will be running an Amazon Coins promotion which will provide customers the ability to get more Card Packs in Hearthstone for the money they spend. For example, for $90, a Hearthstone player can get 106 Card Packs when they purchase through Amazon Appstore using Amazon Coins (vs. only 70 Card Packs when they purchase Card Packs through Google Play).
How Game Developers Reach New Customers with Twitch
Twitch is the largest live video platform and community for gamers with more than 100 million visitors per month. Twitch connects gamers around the world by allowing them to broadcast, watch, and chat from everywhere they play. At GDC San Francisco, the Twitch team facilitated a session about how game developers are creating engaging experiences and reaching new customers via the Twitch platform. Watch this video to learn more.