We have been encouraging mobile app and game developers to try Amazon’s Mobile Ad Network because of its great eCPM—effectively, how much you earn for every 1,000 ads displayed—but that isn’t the only benefit. Performance reports put ad data at your fingertips, such as which of your apps are using ads most effectively, what ad sizes have the best eCPM and fill rates, and how the total number of impressions has changed week-over-week. These reports are automatically available to any app that integrates the Mobile Ads API.
Now there are even more ways to refine the analysis. Two new filters allow you to report on performance data by geographical region and mobile device type.
Performance may vary by app
By default, data for all regions and all devices is included in the reports you generate.
Fill rate may vary by app
Amazon serves most if its ads to users located in the US, so running your report with a US categorization draws a more accurate picture of the performance and makes it easier to evaluate the Amazon Mobile Ad Network. You can also expand the region filter to include North America (Non-US), Asia, Europe, and Others. You will be able to analyze usage of your app outside of the U.S. to help you decide how to monetize your non-U.S. traffic.
You can also filter the data by which type of device made an ad request. You may find that phone and tablet versions vary widely in ad performance, or that some combination of a particular form factor and operating system typically converts better (or worse) than other combinations.
Ad requests may vary by app
Supported device types include Android phones and Kindle Fire and Android tablets.
Being able to refine your ad performance reports by geography and mobile device type makes it possible to see detailed information on regional fill rates, understand ad request volume by platform, and accurately compare and evaluate the Amazon Mobile Ad Network relative to other mobile ad networks. All of this reporting is easy to incorporate into your apps. Simply integrate the Mobile Ads API and take advantage of the analysis and insights at no cost.