Some of the most exciting feedback that we’ve heard from developers is the fact that paid apps are a bigger percentage of total downloads on the Amazon Appstore than on Google Play. The latest great example is from Zinkia in Spain.
Zinkia is the creator of entertainment brands such as Pocoyo, a popular kids' character in Spain. Zinkia's goal is to develop global brands on all mobile app platforms.
When we told Zinkia that Amazon Appstore was already available in Spain, they immediately decided to submit their “Pocoyo” apps. One of the factors in their decision was the low cost to get from other Android marketplaces to the Amazon marketplace. However, they didn’t have high expectations in terms of revenue because of how new the Amazon Appstore is in Spain.
Zinkia was pleasantly surprised, however, when they saw the first results in March: in absolute terms, their paid apps made almost the same money on Amazon Appstore as on other Android platforms.
Compared to other Android application stores, for Zinkia, the Amazon Appstore has a much higher proportion of paid downloads, which accounts for this positive result. When downloading “Talking Pocoyo” from Tienda Apps, for example—a game with free and paid versions—customers purchased the paid version more than 15% of the time, compared to less than 1% on other Android app stores. So while Amazon Apps is still ramping up the total volume of downloads for Spanish developers, it already leads to impressive paid vs free app downloads.
Why do customers using the Amazon Appstore purchase paid apps at a higher rate than in other Android app stores? It’s because of the Amazon Appstore includes popular Amazon features like personalized recommendations, Customer Reviews, 1-Click payments and the fact that Kindle Fire devices purchased from Amazon are pre-registered.