The Amazon Mobile Ad Network increases monetization opportunities with the addition of the modeless interstitial ad format and the ability to serve ads to users in Japan.

High-Quality Modeless Interstitial Ads Improves User Experience

Amazon modeless interstitial ads are full screen ads. Unlike currently served interstitial ads, which appear during app transitions (in between game levels) and require users to close the ad, modeless interstitial ads appear as app content between content screens to maintain the app’s native experience for the user and do not require users to close the ad. You can customize modeless interstitial ads with content matching frames or transparent backgrounds. The seamless delivery of modeless interstitial ads can increase your user engagement and number of ads served.

Maximize Earning Potential Of Your Apps

You can earn more money from your apps and games now that the Amazon Mobile Ad Network is available to serve ads to your end users in Japan. The Amazon Mobile Ad Network lets you place high-quality display ads in your app, helping you gain access to relevant ads from brand advertisers, including Amazon and its subsidiaries. Monetize across supported countries (US, UK, Germany, France, Spain, Italy, and now Japan), devices (iOS, Android, and Fire OS tablets and phones), and app stores (Amazon Appstore, Apple App Store, and Google Play). The Amazon Mobile Ad Network gives you the opportunity to earn more and pays you on ad impressions served.

The Amazon Mobile Ad Network Is Trusted By Thousands of Developers

A developer currently using the Amazon Mobile Ad Network shares his experience*:

“The Amazon Mobile Ad Network is by far our best performing ad network, and helped increase our earnings by 40%. With Amazon, we are getting excellent eCPM banners and high quality ads, providing a great experience for our users.”

- Pedro Da Ros, Founder & CEO of RottzGames

To Enable Support for Modeless Interstitial Ads and Japan

To take advantage of our expansion to Japan and our new modeless interstitial ad format, integrate the Amazon Mobile Ads API into your mobile app or game. Integrating the Amazon Mobile Ads API is easy:

New to the Amazon Mobile Ads API: Download the Amazon Mobile App SDK and integrate the latest version of the Amazon Mobile Ads API. Refer to the Android and iOS quick start guides for implementation details.

Already using the Amazon Mobile Ads API:

• Enabling Modeless Interstitial Ads: To enable modeless interstitial ads, recompile with the latest version of the Amazon Mobile Ads API. Modeless interstitial ads require a separate ad call. Refer to the Android and iOS quick start guides for implementation details.
• Serving Ads to Users in Japan: If your app or game already uses Android v5.1.236 (or later) or iOS v2.0.3 (or later) of the Amazon Mobile Ads API, you are all set for serving ads to users in Japan. If you are currently using an older version of the Amazon Mobile Ads API, simply recompile with the latest version. Ad requests you send will automatically be filled for the US, UK, Germany, France, Spain, Italy, or Japan as appropriate.

Learn more about the Amazon Mobile Ads API on our Developer Portal here as well as through our blog post on tracking ad events inside your apps.