We are wired for competition and connection. Nothing into today’s world exemplifies this more than professional sports. Every Sunday millions of Americans turn on their favorite NFL team’s game and cheer for them to win. We gather in our living rooms and sports bars, and wear our favorite team's clothing to showcase our pride. The joy of a shared experience leads us to spend Monday at the office telling stories about the game we watched the day before. We love to relive the thrill of victory or the crushing feeling of defeat.

The enjoyment of competition isn’t limited to traditional sports. PC and console gaming experience similar behavior, with millions of people joining together to watch teams compete in games like League of Legends and Counter-Strike. These events bring the game to life by creating compelling narratives that fans can follow over time and share with their friends. The result is hundreds of millions of hours spent watching esports each year, investing deeply into the games, and personalities they play and watch. In fact, global eSports are estimated to reach 500 million fans and $1 billion by 2020.

While PC and consoles games have experienced massive growth in esports, mobile gaming has been left behind. This is because mobile gaming has largely missed delivering on our basic human need for competition and connection - until now.

In this eBook, we’ll explore esports and competitive mobile gaming, and how they can benefit you. We’ll highlight real examples of competition in mobile games, share best practices, explain the different types of competitions you can incorporate into your game, and introduce you to Amazon GameOn.