Alexa Built-in device makers - If you’re building and launching a device with Alexa Built-in, you must adhere to the Alexa guidelines here. If your device has the functionality and meets the requirements for both Works with Alexa and Alexa Built-in, Amazon recommends using the Alexa Built-in badge and follow the messaging advice contained in this playbook.
Alexa Built-in products typically require a device with a microphone array for audio pickup, a processor to run the Alexa Voice Service (AVS) client, internet connectivity to send audio to the cloud, and a speaker to play back audio for the customer.
For more details, see the Alexa Built-in Badging Program.
All marketing materials, which include but are not limited to press releases, packaging, retail fixtures, websites, Amazon product detail page content, TV campaigns, and videos that reference Alexa must be sent to the following email addresses for written approval.
Alexa Built-in Approvals (US/Global, Non-EU/JP): firstname.lastname@example.org
Alexa Built-in Approvals (EU): email@example.com
Alexa Built-in Approvals (JP): firstname.lastname@example.org
Alexa Built-in Approvals (IN): email@example.com