Device Makers > Alexa Connected Devices > Business Resources > Works with Alexa Program
Works with Alexa is a certification program that raises the bar on responsiveness, reliability, and functionality, ensuring your customers have the best smart home experiences. When your products are certified, they can carry the Works with Alexa badge in the Amazon Smart Home Store and on product packaging. This increases customer confidence that your products integrate seamlessly with Alexa, which in turn increases traffic to your products in the Amazon Smart Home Store and offline channels.
To qualify for the program, your product must satisfy the eligibility and product requirements in the Works with Alexa Program Guidelines. Once you have thoroughly tested your product, you can register and submit you product for certification in the Works with Alexa console. If your product is certified, you can use the Works with Alexa badge in accordance with the trademark usage guidelines.
Why should I certify my products for the Works with Alexa program?
The Works with Alexa certification program helps customers buy products with the assurance that they will integrate smoothly with Alexa. Increased customer confidence leads to increased product-page conversion. When your products are certified, they can carry the Works with Alexa logo on packaging, a personalized Works with Alexa badge on the Amazon detail page, notation in search that the product is Amazon Certified, and can be considered for additional co-marketing opportunities.
How does this program help ensure quality?
Your products will be comprehensively tested by a lab, which helps ensure that they meet a high-quality bar. Additionally, we conduct a continual audit of product star ratings, customer feedback, service latency and device cloud up-time. Your products may be disqualified from the program if they do not meet our criteria.
Who can participate in this program?
This program is intended for smart home device manufacturers who would like to market their product’s integration with Alexa and sell their products in the Alexa Smart Home store on Amazon.com.
How do I become an Amazon seller and receive an ASIN for my product?
You can sign up to become a seller with Amazon here. Once you have a Seller ID, you can add new products to the store. Each individual product is assigned an ASIN.
What can I say on my Amazon.com detail page to describe how my product works with Alexa?
Once your product has passed certification you are eligible to display the Works with Alexa badge on the Amazon.com detail pages for your product’s provided ASINs. You can find our brand usage and Alexa skills marketing guidelines here.
How long does it take to receive Works with Alexa certification?
Please allow for at least one month to complete Works with Alexa certification. Once testing begins, you can expect your testing results within 10 business days.
How long does it take for the Works with Alexa badge to display on my Amazon.com detail page after my product is certified?
The Works with Alexa badge will display on your product’s Amazon.com detail page after both your product is certified and the integration with Alexa is live for customers in the intended marketplace. If you need to certify a skill, allow an additional 5 days for skill certification. If you don’t have an ASIN, the process to get one can take up to 5 weeks plus the time for skill and Works with Alexa certification.
Can I display the Works with Alexa badge on Amazon.com detail pages for bundles including my certified product?
Yes, you can display the Works with Alexa badge on the primary, variant, and bundle detail pages for your certified product.
Is there a cost to certify my products for Works with Alexa?
The lab does charge a fee for testing and certifying products. The lab will evaluate the effort required to certify your products and provide you with a quote before starting the certification process.
What if my products do not pass Works with Alexa certification?
You will be provided with a detailed report of the test. You can then fix any issues and resubmit the products for certification. There is an additional charge each time you resubmit your products for certification.
What Alexa-enabled devices will my products be certified as “Works With”?
The certification program guarantees that your device will work with any Alexa-enabled device. This includes all Amazon Alexa-enabled devices (Amazon Echo, Dot and Tap for example) and third party devices that carry the “Alexa-Built-In” certification.
How does this certification program work if my product requires a hub to control it?
If a hub is required to control your products, specify all the compatible hubs with their ASINs when you apply to the Works with Alexa program. This will ensure that once the products appear on Amazon.com they will show that they are compatible for use with the certified hub(s) only.
Can I certify a hub independent of an endpoint product?
If you would like to certify a hub, please register and submit an end device product and list the hub as the local connection. If the end device has successfully passed WWA certification, the hub that was listed under the “connection” section of the product profile will be automatically certified and badged by the WWA console. Please do not register or submit the hub independent of the endpoint device.
Can I certify other products that work with Alexa other than Smart Home Products?
Yes, you may certify any device that can connect to and be controlled by Alexa. Review the Works with Alexa Program Guidelines for more information.
Can I certify products that work with custom interactions?
Yes, you may certify a device that has custom intents. Review the Works with Alexa Program Guidelines and Works with Alexa Skill Requirements for more information.
Where can I submit my product for certification?
You can register and submit your products for certification in the Works with Alexa console.
My product is already certified, where can I submit my ASINs for badging?
You can submit any new ASINs for badging in the Works with Alexa console.
