When developers and content creators build delightful skills with compelling content, customers win. With in-skill purchasing (ISP), you can sell premium content to enrich your Alexa skill experience.
ISP supports one-time purchases for entitlements that unlock access to features or content in your skill, subscriptions that offer access to premium features or content for a period of time, and consumables which can be purchased, depleted and purchased again. You define your premium offering and price, and we handle the voice-first purchasing flow. We also provide self-service tools to manage your in-skill products, and optimize their sales performance over time. Today, you can make money through both ISP and Alexa Developer Rewards. This feature is available for Alexa skills in the US, UK, Germany, and Japan.
Skills will continue to provide a free experience for customers. If you offer premium content, a customer can now ask to buy or agree to purchase suggestions made by your skill. Customers pay using Amazon’s simple voice purchasing flow with the payment options associated with their Amazon account. Amazon is ensuring that every in-skill purchase brings added value to Amazon Prime members, such as discounted price, exclusive content, or early access. Developers set the list price for their in-skill product and will be paid 70 percent of list price, before any discount offered by Amazon.
To add one-time purchases, subscriptions, and consumables you’ll create and manage in-skill products using the ASK Developer Console or the ASK Command-Line Interface (CLI) . Then add in-skill purchases to your skill. Be sure to use best practices for designing a premium customer experience. Additionally, you’ll need to set up tax forms for payment purposes, test your in-skill purchase, and submit it for certification. You can measure skill usage and earnings with the analytics dashboard. The purchase flow user experience is built in for you.
Volley began selling premium content for its popular role-playing adventure game. Founder Max Child says the conversion rate of customers purchasing the content is much higher than mobile, and this bodes well for the future of sustainable businesses built with Alexa.
After adding in-skill purchasing to two of his most popular game skills, Gal Shenar of Stoked Skills is seeing conversion rates as high as 34%. He says in-skill purchasing "gives him complete control over my skills, my business, and how my investment brings in money.”
Learn best practices for creating engaging, premium experiences. You’ll also learn how to select the right product to meet your needs. This session is suitable for business professionals and developers who want to understand their options.
Attend this technical webinar to learn how to make money with your Alexa skills by creating, selling, and managing in-skill products. This session is suitable for developers who want to dive into the technical details.