The Alexa Incubator Programme

A future in voice

Thanks to the new programme, businesses creating unique experiences with Alexa or advancing voice technology will be able to access the resources they need to grow.

María Voz Labs

Our vision for Alexa is to set customers free to do more in life. To achieve this, we continue to assist the growing number of start-ups and entrepreneurs working with voice technology.

That’s why we are excited to announce the UK’s Alexa Incubator Programme, which will identify new businesses creating unique experiences with Alexa, or advancing state-of-the-art voice technology, to give them the resources they need to continue to grow their business.

Voice technology carries enormous promise, as many people know from their daily interactions with Alexa. It is always ready to help, connect with people and devices, answer questions or entertain on any device and in multiple languages. The possibilities are endless – constantly learning and improving as people interact with their personal assistant.

This new programme will support voice studios that publish interactive voice experiences, start-ups that use the Alexa voice service to create innovative Alexa-enabled form factors, and other firms that use Alexa as a core element of their product, such as solution providers.

Voz Labs

One of these companies is Voz Lab, a UK based start-up creating voice first skills for brands, in the realm of gaming and marketing giveaway competitions.

Maria Noel Reyes, the founder of Voz Lab, worked with Amazon from the inception of Voz Lab in 2019 through to applying to the Alexa Fund in 2020.

This initiative joins Amazon’s global effort led by the Alexa Fund to work with start-ups building with Alexa. To date, the Alexa Fund has invested in more than 60 companies globally, spanning a range of industries such as enterprise, smart home, transportation, consumer technology and more. Those ideas include hardware products that would benefit from the Alexa Voice Service (AVS) or Alexa Skills that deliver new abilities to Alexa-enabled devices through the Alexa Skills Kit (ASK).

"There is no ceiling – if you have a good idea, the energy and the passion you can do anything you want." 

Maria Noel Reyes, founder of Voz Lab.


What support does Amazon provide to start-ups participating in the Alexa Incubator Programme?

Start-ups who are selected to join the Alexa Incubator Programme are invited to partake in Alexa training. All start-ups will also receive 1:1 mentorship from the Alexa team and be invited to a Demo Day with the Alexa Fund team.

How is The Alexa Incubator Programme different from the Alexa Fund and the Alexa Next Stage?

Like the Alexa Fund and Alexa Next Stage, the Alexa Incubator Programme intends to help start-ups adopting Alexa as a core element of their business model. Unlike the Alexa Fund, the Alexa Incubator Programme only provides mentorship support. It does not invest in start-ups.

How do I apply to the Alexa Incubator Programme?

We’re so pleased you’re interested in joining the Alexa Incubator Programme! As a first step please fill in the contact form below and the team will get back to you with more information and next steps.