European Alexa Perks Program

Build for Alexa and Earn Fantastic Perks

No matter, if you are a new skill developer or an experienced voice enthusiast, register now for our new European Alexa Perks Program and earn Alexa devices, and other prizes to celebrate your progress as an Alexa skill developer.

With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. You can reach customers through more than one hundred million Alexa-enabled devices (including Echo, Fire TV, Fire tablet, and AVS products) by creating voice-first experiences to deliver information, entertainment, games, services, and other content.

Build your first skill, engage your customers, and win cool prizes. You have already built Alexa skills? We want to celebrate your growth as a voice developer. Take your skill to the next level: Add a new feature and attract new users to your skill to win an Echo device or an AWS exam fee voucher.

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Please know, that the certification time might be longer than usual. We will do our best to send you the feedback on your new Alexa skill as soon as possible. If you have

  • submitted your first Alexa Skill before the 18th November (for Milestone 1) or
  • submitted three skills or an APL skill before the 22nd November (for Milestone 2 and 3)

and your skill passes the certification and, otherwise complies with the terms and conditions, you are eligible to earn a prize. We will extend the eligibility period to reach the engagement thresholds for Milestone 2 and 3 to provide reasonable accommodation for the delay in publishing your skill.

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How to Join the European Alexa Perks Program

Update 22/11/2019: We've updated the Terms and Conditions to close Tier 1 through 3 to new submissions. Skill submissions received prior to 18/11/2019 and which otherwise comply with the Terms and Conditions shall remain eligible for the Tier 1 promotional benefit.  Skill submissions received prior to 22/11/2019 and which otherwise comply with the Terms and Conditions shall remain eligible for the Tier 2-3 promotion benefits.

Register with your Vendor ID with the form below and publish or update your skills during the promotion period (15 May 2019 – 30 November 2019) and according to the requirements outlined below. Find your Vendor ID here (it starts with the letter M). If you don´t have a Vendor ID yet, register as an Alexa Developer.

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Find more details in our terms and conditions below. If you have not received your Alexa promotion benefit of the other tiers within 90 days after your eligible skill has been published, please submit a help ticket.

If you’re not based in the UK, Republic of Ireland, Germany, Austria, France, Italy or Spain, check out our other promotions in JapanUS and CanadaMexicoAustralia and India.

Please make sure to update your personal information in the Developer portal before applying to the program. In case you are not able to view the form, please try to open the website in a different browser.

Frequently Asked Questions

Q: I believe that I have done everything to qualify for one or more Milestones. When will I receive my perks?

A: Please allow 60 days after the skill has met the Milestone requirements to receive your Alexa promotion benefit. If you don´t hear back from us after 60 days, please contact us

Q: How can I register for the program?

A: We made it easy for you to enter the program. You need to fill out the form below with your Vendor ID and Email address to register. We will check on a regular basis, if one of your skills is eligible for one of the perks.

Q: Do I need to add the Skill IDs of the Skills I want to submit for the program?

A: No. To register for the program, you need to enter your Email address and your Vendor ID in the form above. We will check on a regular basis, if one of your skills is eligible for one of the perks.

Q: Can I apply if I don't live in the UK/Ireland, Germany/Austria, France or Spain/Italy?

A: No, this promotion is available to residents in the United Kingdom, the Republic of Ireland, Germany, Austria, France, Spain and Italy. If you’re not based in the UK, Republic of Ireland, Germany, Austria, France, Spain or Italy, check out our other promotions in JapanUS and CanadaMexicoAustralia and India.

Q: Do I have to submit new skills to qualify for the promotion?

A: For Milestone 1 (First Skill) and 2 (Three Skills and User Engagement), you need to submit a new skill. For Milestone 3 (APL) and 4 (ISP), you can add the feature to your existing skill within the promotion period.

Q: Can I submit my skill for multiple Alexa promotions?

A: No. We do sometimes run multiple promotions during the same period, but we do not allow for eligibility for more than one promotion at a time unless it is noted. If you submit for more than one Alexa promotion at a time (including in other geographies), you will be disqualified from all Alexa promotions at the time, with the exception of Alexa Skills Challenges.

Q: How do I find my Vendor ID?

A: Find your Vendor ID here (it starts with the letter M). If you don´t have a Vendor ID yet, register as an Alexa Developer.

Q: Where can I see my skill analytics?

A: You can view your skill analytics in the Developer Console. Please find information about available metrics (such as unique users/customers), definitions and frequently asked questions in our documentation.

Q: I can see that the certification might happen after the promotion period ended, will my skill still be eligible?

A: Please know, that the certification time might be longer than usual. We will do our best to send you the feedback on your new Alexa skill as soon as possible. If you have

  • submitted your first Alexa Skill before the 18th November (for Milestone 1) or
  • submitted three skills or an APL skill before the 22nd November (for Milestone 2 and 3)

and your skill passes the certification and, otherwise complies with the terms and conditions, you are eligible to earn a prize. We will extend the eligibility period to reach the engagement thresholds for Milestone 2 and 3 to provide reasonable accommodation for the delay in publishing your skill.

Terms and Conditions

Update 22/11/2019: We've updated the Terms and Conditions to close Tier 1 through 3 to new submissions. Skill submissions received prior to 18/11/2019 and which otherwise comply with the Terms and Conditions shall remain eligible for the Tier 1 promotional benefit.  Skill submissions received prior to 22/11/2019 and which otherwise comply with the Terms and Conditions shall remain eligible for the Tier 2-3 promotion benefits.

  • Offer valid for developers who publish Alexa skills according to the Tier prerequisites outlined below between 15 May 2019 at 12:01 am (British Summer Time) and 30 November 2019 at 11:59 pm (GMT) (the “promotion period”).
  • This promotion is only available to residents in the United Kingdom, the Republic of Ireland, Germany, Austria, France, Italy and Spain. You may only apply to Alexa promotions in the country you reside in regardless of which skill store your skill is published to. Developers who apply to an Alexa promotion outside of the country they reside in will be ineligible for all current Alexa promotions.
  • Developers can win prizes when they satisfy the requirements of at least one of the Tiers outlined below. The skill must be live and available in the Amazon Alexa Skill Store during the promotion period.
  • Developers can only win one prize per Tier during the promotion period.
  • Tiers and promotion benefits:
    • Tier 1: Developers who publish their first, new Alexa skill between 15 May 2019 at 12:01 am (British Summer Time) and 18 November 2019 at 11:59 pm (GMT) and otherwise comply with the terms of the offer will receive an Amazon Echo Dot voucher in the form of a promotional code. The promotional code will be distributed via e-mail.
    • Tier 2: Developers who publish three new Alexa skills between 15 May 2019 at 12:01 am (British Summer Time) and 22 November 2019 at 11:59 pm (GMT), where one is used by at least 75 unique users during the promotion period, and who otherwise comply with the terms of the offer, will receive an Amazon Echo Show 5 voucher in the form of a promotional code. The promotional code will be distributed via e-mail.
    • Tier 3: Developers, who publish a new skill using Alexa Presentation Language or update an existing Alexa skill by adding Alexa Presentation Language between 15 May 2019 at 12:01 am (British Summer Time) and 22 November 2019 at 11:59 pm (GMT) and generate more than 150 unique users during the promotion period, and otherwise comply with the terms of the offer, will receive an Amazon Echo Show voucher in the form of a promotional code. The promotional code will be distributed via e-mail. A skill uses Alexa Presentation Language when the skill renders at least one APL document.
    • Tier 4: Developers, who publish a new skill using in-skill purchasing or update an existing Alexa skill by adding in-skill purchasing within the promotion period and generate more than 150 unique users during the promotion period, and otherwise comply with the terms of the offer, will receive a voucher for the AWS Certified Alexa Skill Builder exam fee (value of $300).
  • Promotion benefits will be distributed via e-mail. Winners will receive their prizes at least 60 days after the skill meets the Tier requirements. 
  • The Offer may not be combined with other Alexa promotions running during the promotion period, with the exception of Alexa Skills Challenges.
  • Developers who submit to any Alexa promotion in the same or any other country will be disqualified from all Alexa promotions during the promotion period.
  • Developers must complete the form above to qualify for the offer.
  • Developers must have an account on the Amazon Apps & Games Developer Portal and accept the Amazon Developer Service Agreement to be eligible for the offer.
  • The skill must be submitted through the Developer portal, must comply with our Certification Guidelines, and must be approved by Amazon for publication.
  • This offer is limited to one promotion benefit per person per Tier. We will not accept multiple applications from any one email address per Tier, Skill ID, Developer account, or physical address. If multiple applications are received, the last one submitted will be awarded any promotion benefit earned.
  • Amazon reserves the right to modify or cancel the offer at any time. If we cancel the program, before the promotion period has ended, we will still fulfill all developers who registered to the promotion before that point.
  • Promotion benefits are non-transferable and cannot be resold or redeemed for cash.
  • Amazon reserves the right to disqualify a developer from receiving Offer benefits if Amazon determines in its sole discretion that any fraudulent activity has being carried out for the purpose of qualifying for this promotion.
  • Employees of Amazon or its affiliates are not eligible to participate.
  • If you violate any of these terms, the Amazon Developer Services Agreement or any of our Program Policies, the offer will be invalid.
  • Void where prohibited. If you have any issues with this form, please contact us.

Please allow 60 days after the skill has met the Tier 1, 2, 3 or 4 requirements to receive your Alexa promotion benefit. If you have not received your promotion benefit within 90 days after your eligible skill has been published, please submit a help ticket.