Incentives for Alexa Skill Builders

Publish an Alexa Skill, Get Developer Perks

Aussie and Kiwi Developers Could Earn an Echo Device! 

With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. As a skill builder, you can build quality voice experiences that engage Aussie and Kiwi customers regularly with skills in the Games, Trivia, Household, Health, or Family categories.

Get inspired and try some of the skills available in the Australian and New Zealand skills catalogue today like Bin Reminder, fun and entertaining games like Aussie Triviarelaxing sounds to help you sleep, or daily use cases like What Should I WearDaily Stretch, or Daily Horoscopes.

Skill builders in Australia and New Zealand who publish an Alexa skill during the promotional period (22 August 2019 to 30 September 2019) on the Australia and New Zealand Alexa Skills Store could earn an Amazon Echo Dot if more than 50 unique customers in Australia and New Zealand enable and use one your skill in the first 30 days. You must submit your details to the forms below to register for the promotion. 

Bonus Offer: Publish a new Alexa skill using Alexa Presentation Language and get more than 50 unique customers in Australia and New Zealand in the first 30 days and we will upgrade your Echo Dot to the all-new Amazon Echo Show 5. 

Top Tips and Resources

If you’re not in Australia and New Zealand, check out our other promotions in the USUKGermanyJapanFranceItalySpainMexico, and India. Please note: You may only apply to one Alexa developer promotion in one geography in the country you reside in, or you will be ineligible for all current Alexa promotions. 

Find more details in our terms and conditions below. 

Terms and Conditions

  • Offer valid for developers who publish 3 Alexa skills and fill out the form above between August 22, 2019 at 12:01 am (PT) and September 30, 2019 at 11:59 pm (PT) (the “promotion period”).
  • Developers who submit to more than one Alexa promotion during any single time period including in other geographies will be disqualified from all Alexa promotions running during this time. 
  • Developers who publish a new Alexa skill to the Australia and New Zealand Skill Store during the promotion period and otherwise comply with the terms of the offer will receive an Alexa developer incentive, while supplies last. Promotion benefits will be distributed 60 days after the promotion period ends.
  • Developers who publish a new Alexa skills during the promotion period which is used by at least 50 unique users in Australia and New Zealand within the first 30 days of publication, and otherwise comply with the terms of the offer, will receive an Amazon Echo Dot, while supplies last.
  • Developers who publish an Alexa skill during the promotion period using Alexa Presentation Language during the promotion period which is used by at least 50 unique users in Australia and New Zealand within the first 30 days of publication, and otherwise comply with the terms of the offer, will be upgraded to an Amazon Echo Show 5.
  • Offer good while supplies last.
  • Developers must complete the form above to be considered for the offer.
  • Developers must have an account on the Amazon Apps & Games Developer Portal and accept the App Distribution and Services Agreement to be eligible for the offer.
  • The skill must be submitted through the developer portal, must comply with our Certification Guidelines, and must be approved by Amazon for publication during the promotional period.
  • Offer limited to one promotion benefit per person each month the promotion is available.
  • Offer may not be combined with other offers.
  • Amazon reserves the right to modify or cancel the offer at any time.
  • Promotion benefits are non-transferable and cannot be resold or redeemed for cash.
  • This promotion is only available to Australian and New Zealand residents.
  • Employees of Amazon or its affiliates are not eligible to participate.
  • If you violate any of these terms, the App Distribution and Services Agreement or any of our Program Policies, the offer will be invalid.


Void where prohibited. Please allow sixty days after the promotional period has ended to receive your Incentive items. If you have not received them within 60 days after the promotional period has ended please submit a contact us ticket.

Frequently Asked Questions

Q: My skill failed certification, do I need to submit a new promotional form when I re-submit my skill for certification?

A:  No. Because your Skill ID has not changed, your original form submission is still valid, as long as it is published within the promotional period.

Q: I believe that I have done everything to qualify for the promotion. When will I receive my promotional items (e.g.: socks, tshirt, Echo Dot, etc.)?

A: Please allow 60 days time to pass after the promotional month has ended before contacting us for details regarding any items you may have earned through the promotion.

Q: Do I have to submit a new skill to qualify for the promotion?

A: Yes. To be eligible for the promotion, you must publish a new skill to the catalog during the promotion period. Updates to existing Skills (published to the catalog before the current promotion period) will not qualify for the promotion.

Q: I have published a skill but it is only available on the US Alexa Skill Store. How do I get it published on the AU Alexa Skills Store?

A: To publish your skill on the Alexa AU store and qualify for this promotion, your skill should use English (AU) as a language model. The default language model while creating a new skill is ‘English (US)’. If you have not chosen ‘English (AU)’ at the time of skill creation, you can add it as a new language model to your skill by going to Language Settings -> Add new language -> English (AU). You will then need to have the skill interaction model created for the ‘English (AU)’ language model and resubmit the skill for certification. For more details, please refer to the documentation on 'how to add a language to an existing skill'‘how to update your skills for Australia and New Zealand’ blog, and documentation on where to distribute your skill. In addition to adding the English (AU) locale, you must also include Australia and New Zealand as countries to distribute your skill to the store. We will consider the skill for the developer promotion provided the skill is live on the Australia and New Zealand Alexa Skill Store, within the offer period.

Q: My skill didn't end up going live last month. Can I submit it for this month's promotion?

A: Yes. Your new skill is eligible for the promotional period in which it was published if Amazon has a promotion running at that time. Please be sure to submit a promotional form entry during the same month that your Skill has gone live to ensure you are properly entered into the promotion if appropriate.

Q: Can I submit my skill for multiple Alexa promotions?

A: No. We do sometimes run multiple promotions during the same period, but we do not allow for eligibility for more than one promotion at a time. If you submit for more than one Alexa promotion at a time (including in other geographies), you will be disqualified from all Alexa promotions.

Q: How do I find my skill ID?

A: Your skill ID will start with amzn1.ask.skill

You can find your Skill ID by logging into and navigating to Amazon Developer Console > Alexa > Alexa Skills Kit > View Skill ID. The Skill ID is unique and typically starts with "amzn1.ask.skill".

Q: Do I have to wait for my skill to go live before I can submit a promotional form?

A: No. However, your Skill does need to be published during the promotional period to be eligible and you can only submit one Skill and we cannot change the Skill submitted after the fact.