With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. Reach customers through Alexa-enabled devices by creating cloud-based skills to deliver information, entertainment, games, services, and other content. Use the Alexa Skills Kit to build engaging voice-first experiences that customers love.
Publish Alexa skills to the India Alexa Skills Store between April 1, 2020 and May 31, 2020 and stand to get earn Amazon Gift Cards. Terms and Conditions apply! You can use our templates to get started quickly, and then build the skill of your dreams . Please publish your skills prior to submitting the form. Submit your skills to Amazon for certification in advance to ensure you skills are published before May 31, 2020.
If you comply with the terms and conditions of the Offer you may receive the following perks:
* Tier I Offer: Publish a new Alexa Skill on the India Alexa Skill Store, apply with skill ID on the incentive application form. If 250 or more new unique customers enable and use your skill (the one you submitted in the application form) in a calendar month (April or May), you may be eligible to get an Amazon Gift Voucher worth INR 2000 in each of the calendar months the skill qualifies.
* Tier II Offer: Publish a new Alexa Skill on the India Alexa Skill Store, apply with skill ID on the incentive application form. If 3000 or more new unique customers enable and use your skill (the one you submitted in the application form) by May 31, 2020, you may be eligible to get an Amazon Gift Voucher worth INR 5000 and 75% discount on the fee for ‘AWS Certified Exam for Alexa Skill Builders’.
* Add-On Offer : If you add a second language model (either EN_IN or HI_IN) to the skill your submitted and if the skill has 250 or more new unique customers in any one calendar month of April or May, you may be eligible to get an additional Amazon Gift Voucher worth INR 1000.
Top Skill Building Resources
- Video Series: Building Alexa Skills from Scratch
- Building for Echo Show and Echo Spot
- Building an Engaging Alexa Skill: Why Testing and Automation Matter
- Tips on Promoting Your Alexa Skill
- Test Simulator for Alexa Skills
- Learn to create Alexa skills in multiple languages
- Alexa Presentation Language (APL) Overview
To be eligible for this promotion, you must fill out the form below. See full terms and conditions below.
Note: You need to apply for the developer promotion in the form below, with only one Alexa skill. If you submit multiple Alexa skills through the form below, the last submitted skill will be considered for the developer promotion. The skill you submit through the incentive application form below will be considered for the Add-On Offer and Bonus Offer.
Log in to the developer portal and start building your new skill today. Additionally, you can also earn cash rewards by publishing highly engaging skills to the India Alexa Skills Store.
If you’re not in India, check out our other promotions in US, the UK, Germany, Japan, Italy, Spain, and Australia to see if your country/region of residence is covered by those promotions. Please note: you may only apply to one Alexa developer promotion in one geography in the country/region you reside in.
Terms and Conditions
If you have any issues with this form, please contact us.
Q: When submitting my skill through the submission form, can I submit my skill name instead of my skill ID?
A: No, a skill ID is required for your submission to constitute a complete submission. Incomplete submissions will be marked as invalid. You must include the amzn1 at the front of your skill ID and it must be copied exactly as shown in your Amazon Developer Console account (it is case sensitive).
Q: How do I find my skill ID?
A: You can find your Skill ID by logging into developer.amazon.com and navigating to Amazon Developer Console > Alexa Skills Kit > View Skill ID. The Skill ID is unique and typically starts with amzn1.ask.skill or amzn1.echo-sdk-ams.app.
Q: Do I have to wait for my skill to go live before I can submit my skill(s) for the promotions?
A: Yes. Your skill must be published to the India Alexa Skills Store prior to applying for promotion or your application will be invalid.
Q: I have published a skill but it is only available on the US Alexa Skill Store. How do I get it published on the India Alexa Skills Store?
A: To publish your skill on the Alexa India store and qualify for this promotion, your skill should necessarily have English (IN) as a language model. The default language model while creating a new skill is ‘English (US)’. If you have not chosen ‘English (IN)’ at the time of skill creation, you can add it as a new language model to your skill by going to Language Settings -> Add new language -> English (IN). You will then need to have the skill interaction model created for the ‘English (IN)’ language model and resubmit the skill for certification. For more details, please refer to the documentation on 'how to add a language to an existing skill'. We will consider the skill for the developer promotion provided the skill is live on the India Alexa Skill Store, within the offer period.
Q: I built a skill with a few of my friends. Can we all apply for the promotion using the same skill ID?
A: No. Each skill ID may be used only once. The Benefit will be sent only to the person listed as the primary owner of the Developer Account associated with the eligible skill, at the physical address associated with the Developer Account.
Q: I published my skill to the India Alexa Skills Store, but I live in another country. Can I still apply to the India promotion?
A: No. Developer location on the Company Profile page in the Amazon Developer Console is the determining source for eligibility. You must reside in India to qualify.
Q: What happens if I submit multiple times to the same promotion?
A: We will review only your last submission during the Offer Period.
Q: Do I have to publish the skill to the India Alexa Skills Store?
A: Yes, your skill should be live on the India Alexa Skill Store to be eligible for the Offer. However, we encourage you to publish your Alexa skill to other Skill Stores as well to allow customers across the globe to use your skill.
Q: For the Offer, will you count unique users of my skill across all Alexa Skill stores or is it only on the India Alexa Skills Store?
A: We will consider all unique users that enable and use your skill on Amazon Echo devices across all Alexa skill stores for the promotion.
Q: Do I have to wait for my skill to get 250 users before submitting the Offer application form?
A: No. You can submit the Offer application form after your skill is published on the India Alexa Skill Store. You need not wait for your skill to receive 250 unique users to submit the Offer application form.
Q: If my skill goes live on the India store on 10 May, 2020, how many days will you consider to measure customer engagement of the skill?
A: We will consider customer engagement during the calendar month, in this case from 10 May to 31 May. We recommend you submit your skill to Amazon for certification at the earliest, in order to have it published by 31 May, 2020. We also encourage you to continue improvising your skill during the offer period, to ensure more customers engage with it. Here are the best practices to improve customer engagement for your skill. Don’t forget to promote your skill after publishing it!
Q. Will customers using the skill on the Alexa app (on mobile devices) count towards the unique user count for the Tier I, Tier II, and AddOn Offer?
A. No, only users who have used your skill on an Amazon Echo device will be considered for the unique user count, to determine your eligibility for the Offers.
Q. When will I know if I will receive a Tier I, Tier II, or other Benefits under the Offer?
A. If you are to receive the Tier I, Tier II, or any other Offer, you will receive a communication from us confirming your benefit by 30 June, 2020.