Alexa Skills Kit Expands to Include Hindi in India

Developers can now start building skills for Hindi speaking customers in India.  Learn more

Build a Skill, Earn Developer Perks

Build for Alexa and stand to win cool swag and a Sony PlayStation 4!

With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. Reach customers through Alexa-enabled devices by creating cloud-based skills to deliver information, entertainment, games, services, and other content. Use the Alexa Skills Kit to build engaging voice-first experiences that customers love.

How it works:

Publish Alexa skills to the India Alexa Skills Store between 1 November, 2019 and 30 November, 2019, and stand to get free limited-edition Alexa developer t-shirt, Amazon Gift Cards, and a Sony PlayStation 4. Terms and Conditions apply! You can use our templates to get started quickly, and then build the skill of your dreams. Please publish your skills prior to submitting the form. Submit your skills to Amazon for certification in advance to ensure you skills are published before 30 November, 2019.

If you comply with the terms and conditions of the Offer you may receive the following perks:

  • T-Shirt Offer: Publish two new Alexa Skills on the India Alexa Skill Store, apply with any one skill ID on the incentive application form, and you may be eligible to get a limited edition Alexa developer t-shirt.
  • Add-On Offer: If more than 1000 new unique customers enable and use your skill (the one you submitted in the application form) on Amazon Echo devices in the first 30 days of publication to the Alexa Skill Store, you may be eligible to get an Amazon Gift Card worth INR 5000.
  • Bonus Offer: The developer who publishes a new Alexa skill between 1 November’19 and 30 November’19 and receives the most number of unique customers enabling and using the skill on Amazon Echo devices may be eligible to get a Sony PlayStation 4 500GB Slim Console.

Top Resources
Video Series: Building Alexa Skills from Scratch
Building for Echo Show and Echo Spot
Building an Engaging Alexa Skill: Why Testing and Automation Matter
Tips on Promoting Your Alexa Skill
Test Simulator for Alexa Skills
Learn to create Alexa skills in multiple languages
Alexa Presentation Language (APL) Overview
Learn to build your first Alexa Hindi skill - How to update your existing Alexa skills with Hindi Language

To be eligible for this promotion, you must fill out the form below. See full terms and conditions below.

Note: You need to apply for the developer promotion in the form below, with only one Alexa skill. If you submit multiple Alexa skills through the form below, the last submitted skill will be considered for the developer promotion. Log in to the developer portal and start building your new skill today. Additionally, you can also earn cash rewards by publishing highly engaging skills to the India Alexa Skills Store.

If you’re not in India, check out our other promotions in US, EuropeGermanyJapanItalySpain, and Australia to see if your country/region of residence is covered by those promotions. Please note: you may only apply to one Alexa developer promotion in one geography in the country/region you reside in.

FAQs:

Q: When submitting my skill through the submission form, can I submit my skill name instead of my skill ID?

A: No, a skill ID is required for your submission to constitute a complete submission. Incomplete submissions will be marked as invalid. You must include the amzn1 at the front of your skill ID and it must be copied exactly as shown in your Amazon Developer Console account (it is case sensitive).

Q: How do I find my skill ID?

A: You can find your Skill ID by logging into developer.amazon.com and navigating to Amazon Developer Console > Alexa Skills Kit > View Skill ID. The Skill ID is unique and typically starts with amzn1.ask.skill or amzn1.echo-sdk-ams.app.

Q: Do I have to wait for my skill to go live before I can submit my skill(s) for the promotions?

A: Yes. Your skill must be published to the India Alexa Skills Store prior to applying for promotion or your application will be invalid.

Q: I have published a skill but it is only available on the US Alexa Skill Store. How do I get it published on the India Alexa Skills Store?

A: To publish your skill on the Alexa India Skill Store and qualify for this promotion, your skill should necessarily have English (IN) or Hindi (IN) as a language model. The default language model while creating a new skill is ‘English (US)’. If you have not chosen ‘English (IN)’ or ‘Hindi (IN)’ at the time of skill creation, you can add it as a new language model to your skill by going to Language Settings -> Add new language -> English (IN) or Hindi (IN). You will then need to have the skill interaction model created for the ‘English (IN) or Hindi (IN)’ language model and resubmit the skill for certification. For more details, please refer to the documentation on 'how to add a language to an existing skill'. We will consider the skill for the developer promotion provided the skill is live on the India Alexa Skill Store, within the offer period.

Q: I built a skill with a few of my friends. Can we all apply for the promotion using the same skill ID?

A: No. Each skill ID may be used only once. The Benefit will be sent only to the person listed as the primary owner of the Developer Account associated with the eligible skill, at the physical address associated with the Developer Account.

Q: I published my skill to the India Alexa Skills Store, but I live in another country. Can I still apply to the India promotion?

A: No. Developer location on the Company Profile page in the Amazon Developer Console is the determining source for eligibility. You must reside in India to qualify.

Q: What happens if I submit multiple times to the same promotion?

A: We will review only your last submission during the Offer Period.

Q: How do I submit 2 skills in the form? I only see one field on the form where I can enter skill ID.

A: You only need to submit the skill ID of any one skill you have published in November’19 through the form. For the t-shirt incentive we will consider all the skills you have published in November’19. However you need to submit the incentive application form with one skill ID to be considered for the November developer incentives.

Q: Do I have to publish the skill to the India Alexa Skills Store?

A: Yes, your skill should be live on the India Alexa Skill Store to be eligible for the Offer. However, we encourage you to publish your Alexa skill to other Skill Stores as well to allow customers across the globe to use your skill.

Q: I have a skill that has English (IN) and Hindi (IN) language models. Will it be considered as two difference skills and will I be eligible for the T-shirt?

A: A skill with two language models English (IN) and Hindi (IN) will be considered as a single skill. You need to publish two different skills to the India Skill Store to be eligible for the T-shirt incentive.

Q: For the Bonus Offer, will you count unique users of my skill across all Alexa Skill stores or is it only on the India Alexa Skills Store?

A: We will consider all unique users that enable and use your skill on Amazon Echo devices across all Alexa skill stores for the promotion.

Q: Do I have to wait for my skill to get 1000 users before submitting the Offer application form?

A: No. You can submit the Offer application form after your skill is published on the India Alexa Skill Store. You need not wait for your skill to receive 1000 unique users to submit the Offer application form.

Q: If my skill goes live on the India store on 10 November, 2019, how many days will you consider to measure customer engagement of the skill?

A: We will consider customer engagement 30 days from the date of skill publication on the Store (10 November, 2019 in this case). We recommend you submit your skill to Amazon for certification at the earliest, in order to have it published by 30 November, 2019. We also encourage you to continue improvising your skill during the offer period, to ensure more customers engage with it. Here are the best practices to improve customer engagement for your skill.

Q. Will customers using the skill on the Alexa app (on mobile devices) count towards the unique user count for the Add-On and Bonus Offer?

A. No, only users who have used your skill on an Amazon Echo device will be considered for the unique user count, to determine your eligibility for the Add-On and Bonus Offer.

Q. When will I know if I will receive a T-shirt, or other Benefits under the Offer?

A. If you are to receive a T-shirt, we will let you know by 30 December 2019. If you are to receive the Add-On or Bonus Offer Benefit, you will receive a communication from us confirming your Benefit by 30 January 2020. With respect to the Add-On and Bonus Offer we may reach out to you for additional details before shipping out the Sony PlayStation 4.

Q. How will I know if my skill has won the Sony PlayStation 4 Offer?

A. We will communicate your eligibility for the Sony PlayStation 4 offer by 30 January, 2020, should your skill receive the highest number of unique customers enabling and using your skill.

Q. My skill has received 2900 new unique users in first 30 day after publication. Will I be considered for the Sony PlayStation 4  Offer?

A. No. Only developers that have their skills enabled and used from an Amazon Echo device by at least 1000 unique users in its first 30 days on Store, will be eligible to participate in the Bonus Offer. Under the Bonus Offer, the developer with the highest number of unique users will receive an Amazon Echo Show device. Don’t forget to promote your skill after publishing it!

Q. What is size chart of various t-shirt sizes?

A. The t-shirt are unisex and correspond to the following sizes - Size XS (chest - 36 inches), Size S (chest - 38 inches), Size M (chest - 40 inches), Size L (chest - 42 inches), Size XL (chest - 44 inches), Size XXL (chest - 46 inches), Size XXXL (chest - 48 inches).

Terms and Conditions

  1. The promotional T-shirt, Add-On, and Bonus Offers (collectively, “Offer”) are available to eligible developers (“Developers”) (a) who publish an eligible skill on the Amazon.in Alexa Skills Store (“Store”) and (b) apply for the Offer by submitting the submission form for the Offer with complete and valid entries between November 1, 2019 at 12:01 am (IST) and November 30, 2019 at 11:59 pm (IST) both days inclusive (the “Offer Period”).
  2. To be eligible for the Offer, developers (a) should be individuals residing in India; (b) should have an account on the Amazon Apps & Games Developer Portal for which the developer is the primary owner; (c) should have accepted the App Distribution and Services Agreement; and (d) must not be employees of Amazon or its affiliates. Organizations and other body corporates that develop skills for the Store are not eligible for this Offer.
  3. To be eligible for the Offer, skills must meet the criteria listed below. Amazon reserves the sole discretion to judge skill eligibility for this Offer. 
    • Each skill submission for the Offer must be an original, custom, functioning, Alexa skill. Skills created under the Smart Home and Flash briefing models are not eligible for the Offer.
    • Only skills built using the Amazon developer portal will be eligible for the Offer. Skills built using third-party tools or Alexa Skill Blueprints will not be eligible for the Offer.
    • The skill must be submitted through the developer portal, must comply with our Certification Guidelines and Submission Checklist, and must be approved by Amazon for publication. Please access this link to view the Certification Guidelines.
    • If a Developer submits multiple skills for the Offer through the submission form, only the last submitted skill will be eligible for the Offer. However, the same developer can earn the new Limited-Edition Offer in addition to any of the other offers.
    • To be eligible, a skill must not have been developed or derived from a skill developed with financial or preferential support from Amazon.com. Such skills include, but are not limited to, those that received funding or investment for their development, were developed under contract, or received a commercial license from Amazon.com any time prior to the end of promotion period. This includes skills that have been funded or co-developed by Amazon.com including skills that earn money through licensing. Amazon.com, at their sole discretion, may disqualify a submission, if awarding a promotional benefit would create a real or apparent conflict of interest.
    • Skills that are presently promoted by Amazon on the India Alexa Skills Store or skills for which developers have received Alexa Developer Rewards in the past are not eligible for the Offer.
    • Developers should ensure their skills are in compliance with all applicable laws. Developers are solely responsible for the content of their skills and warrant that none of the content is or will be defamatory, libelous, obscene, or otherwise illegal, and it does not and will not invade or infringe upon any right of privacy or publicity of any person or entity, or infringe upon any patent, trademark, service mark, trade secret, copyright, or other intellectual property right, including author’s rights and moral rights.
  4. Under the T-Shirt Offer, Developers who publish two eligible skills on the Store during the Offer Period, and otherwise comply with the terms of the Offer will receive an Alexa developer t-shirt (“T-shirt”), while supplies last. T-shirts are limited to one redemption by the primary owner of the developer account.
  5. Under the Add-On and Bonus Offer, Developers (i) who publish an eligible skill on the Store during the Offer Period; and (ii) otherwise comply with the terms of the Offer, may be eligible to receive one of the following offer benefits (each a “Benefit”) as applicable:
    • For the Add On Offer, Developers who (i) have published a new eligible skill and have their skill enabled and used from an Amazon Echo device by at least 300 new unique users in the first 30 days of publication to the Store; and (ii) otherwise comply with the terms of the Offer, may receive an Amazon Gift Card worth INR 5000;
    • Developers that have their newly published eligible skill enabled and used from an Amazon Echo device by at least 3000 new unique users in the first 30 days of publication to the Store, will be eligible to participate in the Bonus Offer. Under the Bonus Offer, the developer with the highest number of unique users in the first 30 days of skill publication to the Store will receive a Sony PlayStation 4 500GB Slim Console, while supplies last.
  6. The following additional terms and conditions apply to the Add-On and Bonus Offer:
    • The Benefit will be sent only to the person listed as the primary owner of the Developer Account associated with the eligible skill, at the physical address associated with the Developer Account.
    • In situations of a tie, Amazon will break the tie upon consideration of factors determined at its sole discretion.
    • An Amazon gift card of equivalent value will be provided to the Developer eligible to receive the Benefit where the Benefit is out of stock.
  7. Amazon may choose to engage the services of third party service providers to ship the T-shirt or Benefit as applicable to Developers. By submitting your skill for this Offer you give your consent to Amazon to share your details necessary to fulfill delivery of the T-Shirt or Benefit with our third party service providers. Amazon may request you to verify your identity before shipping the Offer Benefit.
  8. Developers who submit their skill for multiple Alexa promotions are not eligible for this Offer. Offer may not be combined with other offers.
  9. Offer limited to one promotion benefit per person, per skill ID, per developer account, per email address, per Amazon.com account and per physical address.
  10. Amazon reserves the right, at any time, without prior notice and without assigning any reason whatsoever, to add/alter/modify/change or vary all and/or any of these terms and conditions or to replace, wholly or in part, this Offer by another offer, whether similar to this Offer or not.
  11. Amazon reserves the right to determine eligibility of the developer and/or skill for the Offer in its sole discretion.
  12. Amazon reserves the right to disqualify a Developer from receiving the T-shirt or Benefits under this Offer if Amazon determines in its sole discretion that any fraudulent activity has being carried out for the purpose of qualifying for this promotion.
  13. The T-shirt and Benefits are non-transferable and cannot be resold or redeemed for cash.
  14. If you violate any of these terms, the App Distribution and Services Agreement or any of our Program Policies, the Offer will be invalid.
  15. Void where prohibited.

Past Alexa Perks