Build a Skill, Earn Developer Perks

BUILD FOR ALEXA AND STAND TO WIN AMAZON GIFT CARDS AND DISCOUNTS ON ALEXA DEVELOPER CERTIFICATION

With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. Reach customers through Alexa-enabled devices by creating cloud-based skills to deliver information, entertainment, games, services, and other content. Use the Alexa Skills Kit to build engaging voice-first experiences that customers love.

 

How it works:

Publish Alexa skills to the India Alexa Skills Store between April 1, 2020 and May 31, 2020 and stand to get earn Amazon Gift Cards. Terms and Conditions apply! You can use our templates to get started quickly, and then build the skill of your dreams . Please publish your skills prior to submitting the form. Submit your skills to Amazon for certification in advance to ensure you skills are published before May 31, 2020.

If you comply with the terms and conditions of the Offer you may receive the following perks:

* Tier I Offer: Publish a new Alexa Skill on the India Alexa Skill Store, apply with  skill ID on the incentive application form. If 250 or more new unique customers enable and use your skill (the one you submitted in the application form) in a calendar month (April or May), you may be eligible to get an Amazon Gift Voucher worth INR 2000 in each of the calendar months the skill qualifies.
* Tier II Offer: Publish a new Alexa Skill on the India Alexa Skill Store, apply with skill ID on the incentive application form. If 3000 or more new unique customers enable and use your skill (the one you submitted in the application form) by May 31, 2020, you may be eligible to get an Amazon Gift Voucher worth INR 5000 and 75% discount on the fee for ‘AWS Certified Exam for Alexa Skill Builders’.
* Add-On Offer : If you add a second language model (either EN_IN or HI_IN) to the skill your submitted and if the skill has 250 or more new unique customers in any one calendar month of April or May, you may be eligible to get an additional Amazon Gift Voucher worth INR 1000. 

Top Skill Building Resources
- Video Series: Building Alexa Skills from Scratch
- Building for Echo Show and Echo Spot
- Building an Engaging Alexa Skill: Why Testing and Automation Matter
- Tips on Promoting Your Alexa Skill
- Test Simulator for Alexa Skills
- Learn to create Alexa skills in multiple languages
- Alexa Presentation Language (APL) Overview

To be eligible for this promotion, you must fill out the form below. See full terms and conditions below.

Note: You need to apply for the developer promotion in the form below, with only one Alexa skill. If you submit multiple Alexa skills through the form below, the last submitted skill will be considered for the developer promotion. The skill you submit through the incentive application form below will be considered for the Add-On Offer and Bonus Offer.
Log in to the developer portal and start building your new skill today. Additionally, you can also earn cash rewards by publishing highly engaging skills to the India Alexa Skills Store.

If you’re not in India, check out our other promotions in US, the UK, Germany, Japan, Italy, Spain, and Australia to see if your country/region of residence is covered by those promotions. Please note: you may only apply to one Alexa developer promotion in one geography in the country/region you reside in.

Terms and Conditions

  1. The promotional Tier I, Tier II, and Add-On Offers (collectively, “Offer”) are available to eligible developers (“Developers”) (a) who publish an eligible skill on the Amazon.in Alexa Skills Store(“Store”) and (b) apply for the Offer by submitting the submission form for the Offer with complete and valid entries between April 1, 2020 at 12:01 am (IST) and May 31, 2020 at 11:59 pm (IST)
  2. both days inclusive (the “Offer Period”).
  3. To be eligible for the Offer, developers (a) should be individuals residing in India; (b) should have an account on the Amazon Apps & Games Developer Portal for which the developer is the primary owner; (c) should have accepted the App Distribution and Services Agreement; and (d) must not be employees of Amazon or its affiliates. Organizations and other body corporates that develop skills for the Store are not eligible for this Offer.
  4. To be eligible for the Offer, skills must meet the criteria listed below. Amazon reserves the sole discretion to judge skill eligibility for this Offer.
    1. Each skill submission for the Offer must be a new, original, custom, functioning, English (IN) Alexa skill published during the Offer period. Skills created under the Smart Home and Flash briefing models are not eligible for the Offer.
    2. The skill must comply with our Certification Guidelines and Submission Checklist, and must be approved by Amazon for publication. Please access this link to view the Certification Guidelines.
    3. If a Developer submits multiple skills for the Offer through the submission form, only the last submitted skill will be eligible for the Offer. To be eligible, a skill must not have been developed or derived from a skill developed with financial or preferential support from Amazon.com. Such skills include, but are not limited to, those that received funding or investment for their development, were developed under contract, or received a commercial license from Amazon.com any time prior to the end of promotion period. This includes skills that have been funded or co-developed by Amazon.com including skills that earn money through licensing. Amazon.com, at their sole discretion, may disqualify a submission, if awarding a promotional benefit would create a real or apparent conflict of interest.
    4. Skills that are presently promoted by Amazon on the India Alexa Skills Store or skills for which developers have received Alexa Developer Rewards in the past are not eligible for the Offer.
    5. Developers should ensure their skills are in compliance with all applicable laws. Developers are solely responsible for the content of their skills and warrant that none of the content is or will be defamatory, libelous, obscene, or otherwise illegal, and it does not and will not invade or infringe upon any right of privacy or publicity of any person or entity, or infringe upon any patent, trademark, service mark, trade secret, copyright, or other intellectual property right, including author’s rights and moral rights.
  5. Under the  Offer, Developers (i) who publish an eligible skill on the Store during the Offer Period; and (ii) otherwise comply with the terms of the Offer, may be eligible to receive one of the following offer benefits (each a “Benefit”) as applicable:
    1. For the Tier I Offer, Developers who (i) have published a new eligible skill and have their skill enabled and used from an Amazon Echo device by at least 250 new unique users in a calendar month (April/May 2020) after publication to the Store; and (ii) otherwise comply with the terms of the Offer, may receive an Amazon Gift Card worth INR 2000 for each month the skill qualifies;
    2. Developers who qualify for Tier I Offer and have both EN_IN and HI_IN language models in the skill, will be eligible to participate in the AddOn Offer.
    3. Developers that have their newly published eligible skill enabled and used from an Amazon Echo device by at least 3000 new unique users by May 31, 2020 of publication to the Store, will be eligible to participate in the Tier II Offer.
  6. The following additional terms and conditions apply to the Offer:
    1. The Benefit will be sent only to the person listed as the primary owner of the Developer Account associated with the eligible skill, at the physical address associated with the Developer Account.
    2. In situations of a tie, Amazon will break the tie upon consideration of factors determined at its sole discretion.
    3. An Amazon gift card of equivalent value will be provided to the Developer eligible to receive the Benefit where the Benefit (Certification) is out of stock.
  7. Developers who submit their skill for multiple Alexa promotions are not eligible for this Offer. Offer may not be combined with other offers.
  8. Offer limited to one promotion benefit per person, per skill ID, per developer account, per email address, per Amazon.com account and per physical address.
  9. Amazon reserves the right, at any time, without prior notice and without assigning any reason whatsoever, to add/alter/modify/change or vary all and/or any of these terms and conditions or to replace, wholly or in part, this Offer by another offer, whether similar to this Offer or not.
  10. Amazon reserves the right to determine eligibility of the developer and/or skill for the Offer in its sole discretion.
  11. Amazon reserves the right to disqualify a Developer from receiving the this Offer if Amazon determines in its sole discretion that any fraudulent activity has being carried out for the purpose of qualifying for this promotion.
  12. Benefits are non-transferable and cannot be resold or redeemed for cash.
  13. If you violate any of these terms, the App Distribution and Services Agreement or any of our Program Policies, the Offer will be invalid.
  14. Void where prohibited.

If you have any issues with this form, please contact us.

 

FAQs:


Q: When submitting my skill through the submission form, can I submit my skill name instead of my skill ID?
A: No, a skill ID is required for your submission to constitute a complete submission. Incomplete submissions will be marked as invalid. You must include the amzn1 at the front of your skill ID and it must be copied exactly as shown in your Amazon Developer Console account (it is case sensitive).

Q: How do I find my skill ID?
A: You can find your Skill ID by logging into developer.amazon.com and navigating to Amazon Developer Console > Alexa Skills Kit > View Skill ID. The Skill ID is unique and typically starts with amzn1.ask.skill or amzn1.echo-sdk-ams.app.

Q: Do I have to wait for my skill to go live before I can submit my skill(s) for the promotions?
A: Yes. Your skill must be published to the India Alexa Skills Store prior to applying for promotion or your application will be invalid.

Q: I have published a skill but it is only available on the US Alexa Skill Store. How do I get it published on the India Alexa Skills Store?
A: To publish your skill on the Alexa India store and qualify for this promotion, your skill should necessarily have English (IN) as a language model. The default language model while creating a new skill is ‘English (US)’. If you have not chosen ‘English (IN)’ at the time of skill creation, you can add it as a new language model to your skill by going to Language Settings -> Add new language -> English (IN). You will then need to have the skill interaction model created for the ‘English (IN)’ language model and resubmit the skill for certification. For more details, please refer to the documentation on 'how to add a language to an existing skill'. We will consider the skill for the developer promotion provided the skill is live on the India Alexa Skill Store, within the offer period.

Q: I built a skill with a few of my friends. Can we all apply for the promotion using the same skill ID?
A: No. Each skill ID may be used only once. The Benefit will be sent only to the person listed as the primary owner of the Developer Account associated with the eligible skill, at the physical address associated with the Developer Account.

Q: I published my skill to the India Alexa Skills Store, but I live in another country. Can I still apply to the India promotion?
A: No. Developer location on the Company Profile page in the Amazon Developer Console is the determining source for eligibility. You must reside in India to qualify.

Q: What happens if I submit multiple times to the same promotion?
A: We will review only your last submission during the Offer Period.

Q: Do I have to publish the skill to the India Alexa Skills Store?
A: Yes, your skill should be live on the India Alexa Skill Store to be eligible for the Offer. However, we encourage you to publish your Alexa skill to other Skill Stores as well to allow customers across the globe to use your skill.

Q: For the Offer, will you count unique users of my skill across all Alexa Skill stores or is it only on the India Alexa Skills Store?
A: We will consider all unique users that enable and use your skill on Amazon Echo devices across all Alexa skill stores for the promotion.

Q: Do I have to wait for my skill to get 250 users before submitting the Offer application form?
A: No. You can submit the Offer application form after your skill is published on the India Alexa Skill Store. You need not wait for your skill to receive 250 unique users to submit the Offer application form.

Q: If my skill goes live on the India store on 10 May, 2020, how many days will you consider to measure customer engagement of the skill?
A: We will consider customer engagement during the calendar month, in this case from 10 May to 31 May. We recommend you submit your skill to Amazon for certification at the earliest, in order to have it published by 31 May, 2020. We also encourage you to continue improvising your skill during the offer period, to ensure more customers engage with it. Here are the best practices to improve customer engagement for your skill. Don’t forget to promote your skill after publishing it!

Q. Will customers using the skill on the Alexa app (on mobile devices) count towards the unique user count for the Tier I, Tier II, and AddOn Offer?
A. No, only users who have used your skill on an Amazon Echo device will be considered for the unique user count, to determine your eligibility for the Offers.

Q. When will I know if I will receive a Tier I, Tier II, or other Benefits under the Offer?
A. If you are to receive the Tier I, Tier II, or any other Offer, you will receive a communication from us confirming your benefit by 30 June, 2020.

Past Alexa Perks