What Are Alexa Skills?

Skills are like apps for Alexa, and provide a new channel for your content and services. Skills let customers use their voices to perform everyday tasks like checking the news, listening to music, playing a game, and more. Organizations and individuals can publish skills in the Alexa Skills Store to reach and delight customers on hundreds of millions of Alexa devices.


The Alexa Skills Kit (ASK) provides self-service APIs and tools that you can use to build Alexa skills. You can also hire an agency with Alexa expertise to help your organization build a skill.

Echo Devices

Why Build Alexa Skills?

Delight Your Customers

Voice is the most natural user interface. Enable customers to use their voices to easily access your content, devices, and services—wherever they are and whatever they’re doing.

Easily Bring Your Vision to Life

Take advantage of Amazon’s latest innovations in voice. Use our self-service APIs and tools to deliver experiences in gaming, productivity, news, music, smart home, and more.

Grow Your Business

Expand your reach through hundreds of millions of Alexa devices across the globe, use voice to close the distance between your brand and your customers, and make money by selling premium experiences and physical goods.


What You Can Build

With the Alexa Skills Kit, you can deliver voice experiences in more than 20 different categories, from education to audio to travel. Take advantage of built-in voice interaction models or imagine your own custom voice experience. You can also create multimodal skills that integrate voice, visuals, and touch, and offer premium content in your skills. Here are just a few examples of what you can build.

Experiences for Kids
Multimodal Experiences
Flash Briefings
Music Streaming
Smart Home Control

How You Can Build

Build It Yourself

Use the self-service APIs and tools in the Alexa Skills Kit to build nearly any experience.

Hire an Agency

Work with an experienced team to build a voice experience that extends your brand’s reach and deepens customer engagement.

Customize Your Alexa Experience

Want to build an experience for your own use without coding? Use Alexa Skill Blueprints to build chore charts, keep track of your personal fitness, and more.

Next Step: Get Started with Alexa Skills

Ready to get started with Alexa skills? Learn how to start building today with the Alexa Skills Kit, or explore how you can grow your business with Alexa skills.

Shape the Future with Voice

Entrepreneur Mark Cuban says developers, brands, and entrepreneurs should invest in building for voice in order to capitalize on Alexa’s reach.

Give your brand a voice with Alexa. Australian and New Zealand brands share their experience about building for voice.

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