Alexa Agency Curriculum Summary
Get an overview of what the Alexa Agency Curriculum includes and how to review the material.
Voice Strategy & Planning Spotlight
Learn about suggested formats for effective voice work-shopping sessions with brands that lead to SOWs/POCs and inclusion in go-to-market strategy and campaigns that drive acquisition and engagement.
Skill Delivery Framework
Learn the ins and outs of developing for Alexa, including product scoping, VUI and technical development, testing and certification, and post-launch considerations.
Intro to Alexa Design
Learn about the key principles and processes for designing engaging and delightful Alexa skills.
Tool Spotlights
Gain a better understanding on how Amazon recommends incorporating UAT, CMS, localization, and data/analytics to improve voice experiences.
Usability Testing Spotlight
Voice CMS Spotlight
Skill Analytics Spotlight
Learn essentials for skill discovery and driving customer awareness for your skill, from the skill’s foundation to post-launch campaigns, including potential opportunities with Amazon Advertising
Skill Retention Spotlight
Learn about key recommendations that help keep customers engaged with your skill and coming back for more.
Marketing Guide
Learn essentials for skill discovery and driving customer awareness for your skill, from the skill’s foundation to post-launch campaigns, including potential opportunities with Amazon Advertising.
Skill Monetization Spotlight
Learn about all the ways to generate revenue, Amazon Pay, and incorporate in-skill purchasing into your skill experience.
