Deliver Voice-First, Multimodal Experiences 

Customers embrace voice because it’s simple, natural, and conversational. Adding visual elements and touch can make your voice-first experiences even more engaging and easy to use. The Alexa Presentation Language (APL) enables you to create visually rich Alexa skills for devices with screens and to adapt them for different device types such as the Echo Show, Echo Spot, and Fire TV.

Case Studies

Get tips from developers who are building with APL.

Steven Arkonovich - Big Sky

When Steven Arkonovich heard about the Alexa Presentation Language, he saw an opportunity to evolve his skill, Big Sky, into a more engaging, voice-first visual experience and further grow his voice business by reaching more customers than ever before.

Cameron Sheedy - Crazy Conversation

With his skill “Crazy Conversation,” Cameron Sheedy wins fans and a bonus prize in the Alexa Skills Challenge: Multimodal.

Ben Ursu - Fork On The Road

Ben Ursu wins a bonus prize in the Alexa Skills Challenge: Multimodal with his Alexa skill “Fork On The Road.”

Learn More About Building Voice-First, Multimodal Experiences

Get Started with the Alexa Presentation Language (APL)

Read this overview to learn how to get started with APL.

APL UX Design Guide Series

Understand some best practices of APL design.

Technical Documentation

View our technical documentation about APL.

APL Fundamentals Video

Learn the fundamentals of building with APL.

Advanced Template Building with APL

Go beyond the basics with our on-demand webinar about advanced APL techniques.

See What Others Have Built with APL

Who Wants to Be a Millionaire (US)

Your heart races, your palms sweat, your adrenaline goes into overdrive, and that's just the $500 question. With host, Chris Harrison, this is Who Wants to Be a Millionaire. Sony uses APL custom layouts to present visuals that are on-brand with the TV show.

Capital One (US)

From tracking spending to making a payment, the Capital One skill enables customers to stay on top of their accounts via voice. Developers used APL to build a responsive design and re-useable patterns for design consistency and scalability across devices.

Food Network (US)

Get daily meal inspiration with deliciously curated, kitchen-tested recipes. Food Network takes advantage of APL's advanced styling, which allows the brand to translate its look and feel to Alexa devices.

Bamboo Math (US)

Bamboo Math combines audio and visual learning using arithmetic and 6,000+ visually engaging word problems with animals and objects. With APL, the skill displays up to 80 images to augment spoken word problems to help students better visualize math.

NextThere (ANZ)

See and hear real-time departure or disruption information for your nearest bus, train, tram, or ferry. NextThere uses APL's responsiveness to deliver public transport schedule information tailored to different screen sizes.

Amazon Storytime (US, UK, IN, ANZ)

Turn any time into story time with Amazon Storytime, a free skill that offers a collection of professionally narrated short stories for kids ages 5-12. The skill uses APL containers to group text and images, and sequences to scroll through containers.

Start Building with the Alexa Skills Kit

There are many elements to voice design, but you don’t need to be an expert to start designing and building voice experiences. The Alexa Skills Kit (ASK) is a collection of self-service APIs, tools, documentation, and code samples that makes it easier to start building Alexa skills. Skills are like apps for Alexa, enabling customers to perform everyday tasks or engage with your content naturally with voice.

Join hundreds of thousands of developers who are building Alexa skills to engage and delight customers on more than 100 million Alexa-enabled devices.

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