Drive skill engagement with the Alexa Routines Kit


Make skills part of your customers’ daily lives by embedding them in useful Routines

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Alexa Routines

Benefit to end-consumers
Automate daily tasks

Customers can enable a sequence of actions based on a trigger event, thus automating repetitive tasks (e.g. turn-off patio light at sunset) or tasks that can be forgotten (e.g. locking doors at night).

 

 

Set up Routines using ambient triggers

Routines can be configured to trigger on ‘ambient events’ such as when a customer arrives home, when motion is detected near the front door, and more. 

 

Focus on high-value tasks

Automating repetitive tasks enables customers to spend time and effort on tasks that require greater cognition.

Benefit to skill builders
Become part of customers’ daily lives

Routines generate habit-forming behavior in customers.

Create more highly engaged customers

Routines users have four times the engagement compared to non-Routine users.

Enjoy greater customer retention

Routine users’ retention rate is 40% higher compared to non-Routine users.

Alexa Routines Kit

Benefit to end-consumers
Discover useful pre-built Routines

Customers can discover inspiring and useful Routine ideas through pre-built Routines, thus simplifying their lives in ways they might not have envisioned.

 

 

Easily enable Routines through simple voice consent 

Customers can discover pre-built Routines as part of their skill experience and enable them with a simple ‘Yes’. 

Make actions within skills part of Routines

Customers can enable actions within skills to be part of their Routines, e.g. a specific podcast within a podcast skill.

Benefit to skill builders
Build deeper non-transactional relationship with customers

By surfacing useful pre-built Routines, skill builders can easily make their skills, or actions within their skills (using Custom Tasks in Routines), part of customers’ daily habits, thus enabling a long-term relationship.

Enable customers to experience a skill without invocation

Ambient Routine triggers such as ‘Time’ enable customers to experience skills without having to invoke them. 

Growth in engaged and stickier customers

Monthly engagement of customers using a skill in a Routine is seven times higher compared to customers who don’t use that skill in a routine. The six-month retention of customers using a skill in a routine is eight times higher when compared to customers who don’t use that skill in a routine.

Get started

If you have published an Alexa skill, sign-up and get a sneak peek into the workings of the Alexa Routines Kit.

Learn more

Alexa Routines Kit Blog: Learn more about the Alexa Routines Kit and how skill builders can get started. Hint! Technical documentation inside.

National Public Radio (NPR) Story with Routines: See how NPR utilized the Alexa Routines Kit to help its customers make their favorite NPR content a part of their mornings.

Jaguar Land Rover Story with Routines: Watch how Jaguar Land Rover offers its customers peace of mind using the Alexa Routines Kit.

Drive Skill Engagement and Retention Webinar: Learn more about Alexa’s initiatives (including the Alexa Routines Kit) to help skill builders drive skill engagement.

Custom Tasks in Routines Blog: Learn how skill builders can offer customers the flexibility to embed actions in their skills as part of Routines by using the Custom Tasks in Routines feature.

Custom Tasks in Routines Tech Talk: Obtain hands-on experience enabling actions in skills to be part of Routines.