Learn more about how Alexa Routines Kit helps drive skill engagement
ARK offers skill builders the ability to craft pre-built routines, embed their skill within those routines, and proactively surface those routines to their customers when they are interacting with their skill.
Alexa Live: Drive skill engagement and retention
Hear new ways you can drive skill engagement and offer personalized experiences to your customers.
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Alexa Demo: Jaguar delivery
Watch Alexa Routines Kit in action and see how Jaguar Land Rover makes it easy to remotely interact with a car using voice technology.
Benefit to end-consumers
Discover useful pre-built Routines
Customers can discover inspiring and useful Routine ideas through pre-built Routines, thus simplifying their lives in ways they might not have envisioned.
Easily enable Routines through simple voice consent
Customers can discover pre-built Routines as part of their skill experience and enable them with a simple ‘Yes’.
Make actions within skills part of Routines
Customers can enable actions within skills to be part of their Routines, e.g. a specific podcast within a podcast skill.
Benefit to skill builders
Build deeper non-transactional relationship with customers
By surfacing useful pre-built Routines, skill builders can easily make their skills, or actions within their skills (using Custom Tasks in Routines), part of customers’ daily habits, thus enabling a long-term relationship.
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Enable customers to experience a skill without invocation
Ambient Routine triggers such as ‘Time’ enable customers to experience skills without having to invoke them.
Growth in engaged and stickier customers
Monthly engagement of customers using a skill in a Routine is seven times higher compared to customers who don’t use that skill in a routine. The six-month retention of customers using a skill in a routine is eight times higher when compared to customers who don’t use that skill in a routine.
Benefit to end-consumers
Automate daily tasks
Customers can enable a sequence of actions based on a trigger event, thus automating repetitive tasks (e.g. turn-off patio light at sunset) or tasks that can be forgotten (e.g. locking doors at night).
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Set up Routines using ambient triggers
Routines can be configured to trigger on ‘ambient events’ such as when a customer arrives home, when motion is detected near the front door, and more.
Focus on high-value tasks
Automating repetitive tasks enables customers to spend time and effort on tasks that require greater cognition.
Benefit to skill builders
Become part of customers’ daily lives
Routines generate habit-forming behavior in customers.
Create more highly engaged customers
Routines users have four times the engagement compared to non-Routine users.
Enjoy greater customer retention
Routine users’ retention rate is 40% higher compared to non-Routine users.
National Public Radio (NPR) Story with Routines: See how NPR utilized the Alexa Routines Kit to help its customers make their favorite NPR content a part of their mornings.
All India Radio Story with Routines: How All India Radio increased skill engagement by 19% by making radio listening a part of listeners’ daily routines
Jaguar Land Rover Story with Routines: Watch how Jaguar Land Rover offers its customers peace of mind using the Alexa Routines Kit.
Find the latest resources, guides, code samples and more to help you build high-quality experiences.
