The Scope of What Analytics Tracks
Fire App Builder provides comprehensive tracking for about 10 content attributes and 25 events. The analytics actually surfaced in your reports depend on the analytics component you're using. This article lists all the attributes and events that are tracked in Fire App Builder.
- Content Attributes
- Events
- PlaybackStarted
- PlaybackEnded
- AdStarted
- AdEnded
- In-app purchase result
- Authentication Request
- Authentication Result Success
- Authentication Result Failure
- Authorization Request
- Authorization Result Success
- Authorization Result Failure
- Logout Request
- Logout Result Success
- Logout Result Failure
- Authentication status requested
- Authentication status broadcasted
- Media events(Play / Pause / Play-Pause / Fast Forward / Rewind / Button L1 / Button R1)
- Search query
- Deletion of a recommendation
- Update of a global recommendation
- Dismiss recommendation on video completion
- Expired recommendation being cleared
- Update related recommendations for a content (video)
- App Entry
- Launcher request to play content
Content Attributes
The following content attributes are tracked in analytics.
Basic content attributes
- Video title
- Video subtitle (if video is an episode)
- Video type (episode/video)
- Video ID
Detailed Content Attributes
- Video publisher name
- Video air date
- Number of segments in video (Number of ad slots + 1)
Basic ad attributes
- Ad ID
- Ad duration from ad metadata (available for Vast ads, 0 for freewheel ads)
- Ad type (pre/mid/post roll)
Events
The following events (and their associated data) are tracked.
PlaybackStarted
- Video duration received from metadata
- Current video position
- Any extras set in feed.
- Basic content attributes
- Detailed content attributes
PlaybackEnded
- Duration of video watched
- Current video position
- Any extras set in feed.
- Basic content attributes
- Detailed content attributes
AdStarted
Related to ad:
- Basic ad attributes
Related to current content:
- Basic content attributes
- Current video position
AdEnded
Related to ad:
- Basic ad attributes
- Duration of ad watched
Related to current content
- Basic content attributes
- Current video position
In-app purchase result
- Purchase result
- Purchase SKU
Authentication Request
- Authentication submitted
Authentication Result Success
- Authentication success
Authentication Result Failure
- Authentication failure
- Authentication failure reason
Authorization Request
- Authorization submitted
Authorization Result Success
- Authorization success
Authorization Result Failure
- Authorization failure
- Authorization failure reason
Logout Request
- Logout submitted
Logout Result Success
- Logout success
Logout Result Failure
- Logout failure
- Logout failure reason
Authentication status requested
- N/A
Authentication status broadcasted
- Authentication status
Media events(Play / Pause / Play-Pause / Fast Forward / Rewind / Button L1 / Button R1)
- Video Current position
- Related to current content
- Basic content attributes
Search query
- Search term
Deletion of a recommendation
- Recommendation ID
Update of a global recommendation
- N/A
Dismiss recommendation on video completion
- Related to current content
- Basic content attributes
Expired recommendation being cleared
- Expired recommendation count
Update related recommendations for a content (video)
- Related to current content
- Basic content attributes
App Entry
- App name
- Platform on which app running
Launcher request to play content
- Request source (catalog integration/recommendations)
- Content available (true/false)
- Content ID (if content not available)
Tip: If the event you want to track isn't listed here, see Track Feed Attributes That Aren't Used.
Last updated: Apr 07, 2017