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The Scope of What Analytics Tracks

 IV: Add Components for More Functionality

Fire App Builder provides comprehensive tracking for about 10 content attributes and 25 events. The analytics actually surfaced in your reports depend on the analytics component you're using. This article lists all the attributes and events that are tracked in Fire App Builder.

Content Attributes

The following content attributes are tracked in analytics.

Basic content attributes

  • Video title
  • Video subtitle (if video is an episode)
  • Video type (episode/video)
  • Video ID

Detailed Content Attributes

  • Video publisher name
  • Video air date
  • Number of segments in video (Number of ad slots + 1)

Basic ad attributes

  • Ad ID
  • Ad duration from ad metadata (available for Vast ads, 0 for freewheel ads)
  • Ad type (pre/mid/post roll)

Events

The following events (and their associated data) are tracked.

PlaybackStarted

  • Video duration received from metadata
  • Current video position
  • Any extras set in feed.
  • Basic content attributes
  • Detailed content attributes

PlaybackEnded

  • Duration of video watched
  • Current video position
  • Any extras set in feed.
  • Basic content attributes
  • Detailed content attributes

AdStarted

Related to ad:

  • Basic ad attributes

Related to current content:

  • Basic content attributes
  • Current video position

AdEnded

Related to ad:

  • Basic ad attributes
  • Duration of ad watched

Related to current content

  • Basic content attributes
  • Current video position

In-app purchase result

  • Purchase result
  • Purchase SKU

Authentication Request

  • Authentication submitted

Authentication Result Success

  • Authentication success

Authentication Result Failure

  • Authentication failure
  • Authentication failure reason

Authorization Request

  • Authorization submitted

Authorization Result Success

  • Authorization success

Authorization Result Failure

  • Authorization failure
  • Authorization failure reason

Logout Request

  • Logout submitted

Logout Result Success

  • Logout success

Logout Result Failure

  • Logout failure
  • Logout failure reason

Authentication status requested

  • N/A

Authentication status broadcasted

  • Authentication status

Media events(Play / Pause / Play-Pause / Fast Forward / Rewind / Button L1 / Button R1)

  • Video Current position
  • Related to current content
  • Basic content attributes

Search query

  • Search term

Deletion of a recommendation

  • Recommendation ID

Update of a global recommendation

  • N/A

Dismiss recommendation on video completion

  • Related to current content
  • Basic content attributes

Expired recommendation being cleared

  • Expired recommendation count
  • Related to current content
  • Basic content attributes

App Entry

  • App name
  • Platform on which app running

Launcher request to play content

  • Request source (catalog integration/recommendations)
  • Content available (true/false)
  • Content ID (if content not available)