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Discovery and engagement tools | Amazon Appstore Developer Portal

Drive app discovery and engagement

Get the tools you need to build engaging customer experiences.

Delight your users

Create immersive, streamlined experiences for discovering and using your apps.

Login With Amazon

Simplify user management and customer login by leveraging their existing Amazon accounts. Learn more

Alexa for Video Publishers

“Alexa, find dramas.” Let customers find, consume, and control video content using just their voice. Learn more

Design guidelines

Get started with UX guides for Fire TV and Fire tablet to build for a variety of screen sizes, pixel densities, and aspect ratios.

Featured for Fire TV

Expand customer reach and drive engagement for your Fire TV apps.

Recommendations on Fire TV

Get noticed on the Fire TV home screen with the “Recommended By Your Apps” row. Learn more

Fire TV ads

Build an ad campaign in just a few minutes to promote your app through Sponsored Display on Fire TV.  Learn more

Amazon Fling

Enable customers to send media and web content to Fire TV from their mobile devices. Learn more

Engage your audience

Grow app usage and stay connected to customers.

Amazon Device Messaging

Send push notifications to users on the Fire devices that run your app. Learn more

Amazon Incentives API

Offer Amazon gift cards as prizes or incentives with no program fees or expiration dates.  Learn more

Leaderboards and Tournaments

Strengthen your fanbase and opportunities with cross-platform gaming competitions. Learn more

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