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Alexa Voice Service
Create Devices with Alexa Built-in that Customers Can Talk to Directly

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What is an Alexa Built-in Product?

Alexa built-in is a category of devices created with the Alexa Voice Service (AVS) that have a microphone and speaker. You can talk to these products directly with the wake word “Alexa,” and receive voice responses and content instantly. Alexa built-in products work with Alexa skills and Alexa-compatible smart home devices, bringing familiar capabilities from the Amazon Echo family of devices to a range of new form factors and use cases developed by leading brands.

Why Alexa Voice Service?

The Alexa Voice Service enables you to access cloud-based Alexa capabilities with the support of AVS APIs, hardware kits, software tools, and documentation. We simplify building voice-forward devices with Alexa built-in by handling complex speech recognition and natural language understanding in the cloud, reducing your development costs and accelerating your time to market. Best of all, regular Alexa updates bring new features to your device and add support for a growing assortment of compatible smart home devices. Build with AVS, and become part of the Alexa family.

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Get the AVS Device SDK »

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The Alexa Newsletter for Device Makers

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Examples of What You Can Build

You can learn how to use our development tools to build common device types by choosing one of the examples below. Or you can deep dive on development for the Alexa Voice Service below.

Speakers & Receivers
Smart TVs & Screens
Smart Home

Discover More About AVS


Learn about the cloud-based Alexa capabilities available through AVS and how to build richer customer experiences for your product.

See what’s possible »


Design a high-quality Alexa experience with best practices and guidelines for AVS functional, UX, and hardware design.

Review guidelines »


Build with a range of software and hardware reference solutions, including APIs, SDKs, dev kits, SI modules, and ODM designs.

Explore dev tools »


Prepare your product for self-testing and become eligible for Amazon badges and marketing opportunities.

See launch resources »

Alexa Voice Service is Expanding to Include Hindi Language Support in India

We’re excited to announce that we will soon be launching Hindi language experience for customers in India. Developers and commercial hardware manufacturers who want to develop products with Alexa built-in for Indian customers in Hindi language or would like to add additional Hindi language support to existing Alexa built-in product can request early access to the Alexa Voice Service developer preview.

Read more »

Build On-the-go Alexa Experiences with Alexa Mobile Accessory (AMA) Kit

With expanded AMA features and solutions, it is now even easier for device makers to bring delightful Alexa experiences to headphones, earbuds, headsets, and other Bluetooth devices. New features include location-aware responses, and access to more music services. New solutions include a new development kit from Knowles, and two new turnkey headphone and earbud solutions from My Music Group.

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AVS Webinar Series:
AVS Device SDK Webinar on September 26

Join our live webinar on September 26, 2019, where AVS will provide detailed information of the architecture of the AVS Device SDK to enable commercial device makers to integrate Alexa directly into their connected products.

Register here »

Introducing Announcements on Alexa Built-in Devices

Alexa Voice Service (AVS) is making Announcements available for certified Alexa built-in products to implement and new ones that pass the provided self-tests and certification. Alexa Announcements enables customers to make and receive one-way announcements to and from compatible Alexa built-in devices in their household.

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Create a Developer Account

International Availability

AVS offers language and region-specific services to developers, enabling localized Alexa experiences for customers.

Supported Regions:   Supported Languages:
USA Japan English
United Kingdom Australia German
Ireland New Zealand Japanese
Canada Italy French
Germany Spain Italian
Austria Mexico Spanish
France Brazil (coming soon) Portuguese (coming soon)
India   Hindi

Learn more about AVS international support »

Success Stories

Sonos One

Voice control your entire Sonos home sound system with Amazon Alexa.

Read Sonos' story »


The smart thermostat with built-in Alexa Voice Service and far-field voice control.

Read ecobee's story »

The Eufy Genie

Add far-field Alexa voice control to every room in the home with this speaker from Anker.

Read Eufy's story »

Join the Alexa Team

We're hiring for a variety of roles across the organization. Come help us build the future of technology with voice.

See Alexa Voice Service Jobs »