Alexa Voice Service Expands to Mexico, with Sonos, Bose, Harman Kardon, and Jabra

Haidee Griswold Nov 07, 2018

Following our recent launches in France, Italy, and Spain, we are excited to announce that we are further expanding the Alexa Voice Service (AVS) capability bringing Spanish language Alexa experiences to customers in Mexico. Beginning November 12, device makers will be able to access the Mexican Spanish language models in the cloud using the AVS APIs, adding support for multiple languages and localized content to their Alexa built-in products. This launch follows our August 2018 announcement that Alexa is coming soon to Mexico.

In Mexico, in addition to Echo family of devices, Sonos, Bose, Harman Kardon, and Jabra have announced they will bring Alexa built-in devices to Mexican customers in November. In addition to these Alexa built-in products, customers in Mexico can ask Alexa to stream millions of songs from Amazon Music and access hundreds of skills, including Noticieros Televisa, Cinépolis, Uber, El Universal, Domino’s, Expansión, Aeroméxico, Mediotiempo, Kiwilimón, Cartoon Network, Philips Hue, TP-Link, Las Estrellas, Milenio, Maratón, and others.

Alexa Built-in Products Coming to Mexico

Sonos: Sonos will add Alexa voice control capabilities to its Sonos One smart speaker and Sonos Beam Smart Soundbar, via a free software update coming soon. With the voice control on Sonos One, Sonos customers in Mexico can ask Alexa to control their entire Sonos home sound system with full voice support for Amazon Music, Deezer, Spotify, or TuneIn. Sonos Beam users will be able to control their TV alongside full music voice control.

Bose: Bose will integrate Alexa into a range of wireless devices, including its QuietComfort 35 II Headphones, Home Speaker 500, Soundbar 500, and Soundbar 700. With proprietary Bose microphone technology for superior voice pick-up and Alexa built-in, these devices will offer Mexican customers instant, easy access to millions of songs and hundreds of skills for information, entertainment, smart home control, and more, from across the room.

Harman Kardon: Harman Kardon will further integrate Alexa into its premium smart speakers, the Allure and Allure Portable. With 360-degree sound, these Alexa built-in devices will offer Mexican customers hands-free voice control for their stunning audio experiences.

Jabra: Jabra will offer one-touch access to Alexa via its range of advanced wireless headphones and earbuds. Customers will be able to ask Alexa to play music, hear the news, check weather, control smart home devices, and much more, on products including Jabra Elite 65t, Elite Active 65t, and 65e Wireless Headphones.

Things to Try with Alexa

You can now speak to, and receive responses from, Alexa in Mexican Spanish on supported devices. Try these sample utterances in Spanish to get started:

  • Alexa, ¿cómo está el clima?
  • Alexa, añade leche a mi lista de la compra.
  • Alexa, pon música para bailar.

Ready to Launch an Alexa Built-in Product in Mexico?

Create your own developer account to get started. Get an overview of AVS and start building with the AVS Device SDK now. Learn about AVS multi-language and localization support on our AVS International page.