AVS for the UK and Germany

New language and regional services for building voice-enabled products with Alexa

Reach New Customers

AVS offers language and region-specific services to developers, enabling localized voice experiences. Language models and regional services are all built into the cloud, so developers don’t have to do any of the heavy lifting. Now customers can speak to Alexa and receive responses and content in their preferred language and region.

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How AVS Localization Works:">

How AVS Localization Works:

A customer located in the UK

Emma is an Amazon customer located in London. She recently purchased a device with an AVS integration. During the out-of-the-box experience, Emma links to her Amazon account where she has set the UK as her primary marketplace. The setting allows Emma to speak with Alexa in UK-English, access region-specific and multi-language skills such as MyTaxi, JustEat, the BBC, and more, as well as voice shop on Amazon.co.uk.

A customer located in the US

Ben is a German-speaking Amazon customer located in Seattle. He recently purchased a device with an AVS integration. During the out-of-the-box experience, Ben links to his Amazon account, where he has set the U.S. as his primary marketplace. Wanting to speak with Alexa in German, Ben switches his primary language to German on the device. The setting allows Ben to speak German to Alexa, but still access local skills in the US.

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Easily upgrade or build your product for the UK and Germany
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Try Alexa in UK-English and German
Available Services
Learn what services are currently available in the US, UK, and Germany:
Category Feature US UK DE
Music Amazon Music Yes Yes Yes
Music TuneIn Yes Yes Yes
Music iHeartRadio Yes No No
Books Audible Yes Yes Yes
Books Kindle: Read Books Yes No No
Information Wikipedia Yes Yes Yes
Information Traffic Reports Yes No No
Capabilities IFTTT Yes Yes Yes
Capabilities Alexa Skills Yes see US skills Yes see UK skills Yes see DE skills

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