Alexa Voice Service

Launching Devices with AVS

When you integrate AVS into your devices, you provide your customers with a built-in Alexa experience that enables them to control any Works with Alexa smart home device, access thousands of Alexa skills, play Flash Briefings, stream music and books, and more, using just their voice. You also become part of a growing community, and you’ll reach new customers looking to access Alexa in new ways in and out of the home.

Ready to bring your new device with Alexa built-in to market?
Launching Devices with AVS

Review Program Requirements

AVS Terms and Agreements

All developers creating products with Alexa built-in must adhere to our terms and conditions. Familiarize yourself with the Amazon Developer Services Agreement and the AVS Program Requirements in preparation for launching your new product.

Follow Our Design Guidelines

Customers expect a familiar experience with Alexa. We've published a series of design guidelines and best practices to help you during the development and launch process. All device makers creating products with Alexa built-in must adhere to the Functional Design Guide.

Audio Hardware Configurations »
Functional Design Guide »
UX Design Guidelines »

Run Product Testing & Submit for Alexa Built-in Badge

Request Self-Tests

Request our self-test checklists to ensure your product delivers a familiar Alexa experience to customers. To provide your customers with streaming media access from Amazon Music, Spotify, Pandora, SiriusXM, TuneIn, iHeartRadio, Audible, and other third-party services on your device, you will need to submit it for music certification. If you do not want to provide media streaming services on your device, move on to the next step once you've completed the self-test checklists.

Product Testing Overview »
How to Build a Self-Test Environment »

Submit Your Product for the Alexa Built-in Badge

Complete the security and testing requirements and receive the Alexa Built-in badge. When your product fulfills the requirements, it can carry the Alexa Built-in badge on Amazon detail pages and product packaging. This increases customer confidence that your products integrate seamlessly with Alexa, which in turn increases visibility and traffic to your products.

Program Overview »

Prepare for Marketing Review and Launch

Marketing and Branding Guidelines

Our marketing and branding guidelines provide you with an overview of how to integrate Alexa brand and messaging into your marketing, including packaging, promotional materials, and advertising. It also includes an overview of marketing recommendations and opportunities.

See Marketing and Branding Guidelines »

Marketing Opportunities Overview

Amazon offers numerous ways to increase exposure for your device with Alexa built-in to the millions of customers who shop on every day. Whether you’re preparing to launch a new device on or looking to increase sales momentum throughout the year, we offer several solutions to help get you started.

See Marketing Opportunities »

Sign Up for Voice Mail

The Alexa Newsletter for Device Makers

Analytics Dashboard

Manage Your Device

We offer tools that make it easy to manage your device once it has launched, including an Analytics Dashboard. We continue to add new self-service tools that equip you with the knowledge to quickly update your device to support the latest features when available. You can see these features and many more in the AVS Developer Console.

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