Back in January, we told you about the Engagement and Acquisition reports, this month we’re introducing the newest App Statistics offering: Monetization reports.
Monetization reports are graphical, in-depth subscription reports. So if your app sells Subscription in-app purchasing (IAP) content, and you previously had access to spreadsheet reports in the Download Center, these new monetization reports will provide more in-depth detail with visualized charts.
To access the Monetization reports, you’ll need to have a live app with live subscription IAP available in it.
- Go to the Developer Console
- Click Reporting in the top navigation bar
- Click App Statistics in the sidebar
- Click Monetization
That will bring you to the Overview tab with the Subscription Overview reports.
At the top of the Subscription Overview are six Key Performance Indicators (KPIs).
- Total subscriptions revenue
- Total revenue generated on the specific day. This includes all amounts paid by users (excluding taxes).
- Active subscriptions
- Number of subscriptions that were active at the end of the day. This includes users with free trials.
- New subscriptions
- Number of subscriptions that started on the specific day. This includes users with free trials.
- Reactivated subscriptions
- Number of subscriptions that were active at an earlier time period (prior to the specific day), canceled, and reactivated on the specific day.
- Renewed subscriptions
- Number of subscriptions that were renewed on the day. This includes users with free trials.
- Canceled subscriptions
- Number of subscriptions that were canceled on the specific day. This includes cancellations within a free trial.
Scroll down to see the the What is my app's subscription performance? chart.
This chart includes a line chart for total subscriptions revenue and stacked columns for new subscriptions, renewed subscriptions, reactivated subscriptions, and canceled subscriptions.
You can update this chart for marketplace, device type, type of metric you want to track, and time period.
Below that is the Data Table, which includes numerical reports of the same data.
Click the Retention tab at the top to view the Retention reports and the What is the retention rate for my subscription cohorts? chart.
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Retention rate is the percentage of new subscriptions from a specific time period (such as a certain month) that are still active during a later time period (such as now).
So in the example pictured above, you can see that the retention rate for people who got a free trial a year ago (March 2024) is 20.33%, i.e that’s how many are still subscribed to this app. You can also see in which months users unsubscribe, notice the sharp decrease in month 5.
You can also use this chart to compare cohorts, for example to see if you get a better retention rate for people who subscribed in December vs. January.
Click the Cancelation tab at the top to see the Cancellation reports.
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The top of the Cancellation dashboard has three KPIs:
- Cancelled subscriptions
- Number of subscriptions that were canceled on the specific day including cancellations within a free trial.
- Voluntary cancellations
- Number of subscriptions that were canceled on the specific day due to an explicit action by the user. For example, a customer cancels by turning off auto-renewal, or they cancel by contacting customer support.
- Involuntary cancellations
- Number of subscriptions that were canceled due to no explicit action by the user, such as an incomplete payment. Includes cancellations due to payment issues after the grace period window.
So cancelled subscriptions would be the total cancellations for the day, and voluntary and involuntary would be subsets of that number.
Below that is the How does my app's subscription cancellations trend over time? chart.
This chart is a visualization of the data above, so you can view trends over time, or notice any unusual activity, like the spike in cancellations on February 28 in the example.
Scroll down to see the What reasons do users state while they cancel their subscriptions? chart.
When users cancel their subscriptions, they are asked to provide a reason why, including:
- Price is too high
- Dissatisfied with the content/service
- Dissatisfied with my device
- Prefer not to say
- Something else
This chart visualizes these answers, so you can see which is the most common reason people unsubscribe, and update your app accordingly.
That’s all there is to it! Don’t forget that you can still find downloadable Subscription Reports in the Download Center, and now there’s also the new Subscription Overview Reports.
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Let us know how these reports work for you and what other kinds of reports you’d like to see in the Amazon Developer community space.
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