Note: Effective 08-26-2015 Free App of the Day (FAD) has been replaced with Amazon Underground.

One question developers commonly ask us is how they can grow their business by introducing their app to new Amazon customers.  The Amazon team is here to help. Each day this week we’ll offer a tip on how to market your app on Amazon.

Marketing Tip #3: Nominate your app for the Free App of the Day Program

The Free App of the Day (FAD) is a curated promotional opportunity, where Amazon offers one paid app to customers free each day.  Participation in FAD helps you gain greater exposure and drive significant traffic to your app. The apps we select are featured in some of the most visible marketing placements, including placements on mobile devices, Kindle Fire, and the Amazon Gold Box Best Deals page, and are complemented by social media exposure including a Facebook post and Twitter tweet.  These placements and the exposure they provide drive significant traffic to the featured apps and allow the developers to grow their installed base quickly. 

We work closely with developers to offer a high-quality app or game that we think our Appstore customers will like and make it available for free, for a day.  Developers like Fire Maple Games and Vervv LLC have shared information on their FAD experiences through posts here on our developer blog. If you’d like to nominate your app for inclusion in the Free App of the Day program, locate the app within the Distribution Portal, and on the Availability & Pricing tab, find the Free App of the Day (FAD) eligibility option at the bottom of the page. Check the “Yes, please consider this app for the program” box.  Please also email the team at fadmail@amazon.com and include the name of the paid app that you are interested in featuring. 

If you have any questions or want to discuss the opportunity further, please email fadmail@amazon.com