While Friday was our last day of re:invent, our booth was open during the entire conference.

A lot of work and planning goes into each of our booth setups and our re:invent one was by far our biggest. We used the opportunity to not only show of our hardware including the Fire phone, Fire tablet and Fire TV but to also highlight all of the great apps and games available in the Amazon Appstore. Our booth was broken up into three zones helping show off all that we have to offer developers interested in publishing to the Amazon Appstore.

Firefly Zone

At the main zone, we featured “every day” objects you can identify with our Firefly feature available on the Fire phone and the newest Fire tablet HDX 8.9.

With Firefly you can not only scan in real world objects to identify them but also identify numbers, addresses and even names from business cards and posters. Event better is that this API is available to developers to use as well. To learn more, check out this section on our dev portal.

Hardware Zone

At our next zone was the actual hardware, which allowed people to explore and play with our phone and tablets.

We demos all three of our new tablets, the HD 6, HD 7 and HDX 8.9. Each of these devices feature our latest Fire OS which is based on Android and people visiting our booth could not only play with the apps and games already installed but were invited to bring their own APKs and test how things run right there on the spot.

Fire TV Zone

Finally, our last zone was dedicated to Fire TV. This was one of our most heavily trafficked areas and the large HD TVs really showed off all of the great streaming videos, apps and games available to Fire TV customers.

Of course games like Flappy Bird Family, Asphalt 8, Badland, Worm Run, Gunslugs and many more were incredibly popular with those who stopped by for a quick gaming session.

The booth was a great success and it’s really great to offer attendees some hands on time with our hardware as well as offer a platform to showcase all of the great apps and games in the Amazon Appstore. Are you a developer with an app or game in the Amazon Appstore and looking to be featured in our next booth setup? If so, tweet us a link to your creation in the Amazon Appstore to @AmazonAppDev and we’ll take a look.

If you missed us at re:invent, make sure to check out the day one, two, and three summaries as well as the videos of each session when they get uploaded to YouTube in the next few days.

Now Is the Time to Submit Your Apps for Fire

Create immersive apps that respond to the way a customer holds, views and moves the phone. We have updated Appstore Developer Select, Amazon Mobile Ads API, and Amazon Testing Services with more incentives:

• Appstore Developer Select: Optimize your apps for Fire phone and get enhanced merchandising and 500,000 Amazon Coins incentives for your customers. Get the details here.

• Amazon App Testing Service: Most Android apps just work on Fire mobile devices. Test your app's compatibility in 90 seconds by dragging and dropping your Android APK into our testing tool. Sign up for a free developer account to test your app's look and feel on devices and get the results within 6 hours. Test your app now.

- Jesse Freeman (@jessefreeman)