Logo placement
Data-only MCPs (no UI payload): Alexa places your logo. While you don’t control this placement, you will provide your logo asset in the required formats during onboarding, and Alexa will handle the rest. MCPs with a UI payload:
In fullscreen mode you have full control of your layout, but we recommend these positions for consistency. Your logo must be legible in both light and dark mode. Provide variants for each, or use a version with sufficient contrast against both light and dark backgrounds.
Topic text
A short breadcrumb or topic label appears next to your logo, providing viewers with context about what’s happening in the current interaction. Alexa generates this text based on the conversation context, so you don’t need to supply it directly.Required assets
Provide one horizontal logo and one square (app icon) logo, each in both light and dark mode. Logos are scaled to fit height requirements across endpoints.
Horizontal logos may include a brand icon alongside the wordmark, or the wordmark alone.
Where each logo type appears:
