Prime Gaming Integration

Note: The following documentation covers the technical details of integrating with Prime Gaming. To learn more about the non-technical parts of a Prime Gaming campaign, please select one of the pages in the sidebar under Campaign Management.

Prime Gaming is a premium gaming benefit included with Amazon Prime and Prime Video memberships. Prime Gaming offers free games and in-game loot for select titles, and they're always 100% free to Prime members. New offers are always being added, covering games of all sizes and genres! Integrating with Prime Gaming is a great way to promote your games to a broad new demographic.

In order to fulfill Prime Gaming content to customers, you'll integrate your own services with Prime Gaming's web services. We offer several different integration paths, but all of them require some form of account linking, most often through Login with Amazon (LWA). This process connects a customer's Prime Gaming presence, via their Amazon account, to a game, studio, or publisher account. Once this link is established, players can claim Prime Gaming offers for your games!

Claiming an offer gives the customer an entitlement to the reward in question, which is then fulfilled in one of two ways.

In a pull integration, our most common type of connection, your game retrieves entitlements from Prime Gaming on a player's behalf. This is typically done during gameplay. During this process your game's services will call a Prime Gaming API to check for new entitlements, fulfill new rewards to the player if any are returned, and then call a second API to report the fulfillment. You'll need web services that can access a player's account information, make API calls to external services, and add rewards to a player's account or inventory. You'll also need a data layer that can save a player's Login with Amazon details and maintain metadata for each of your Prime Gaming offers.
In a push integration, Prime Gaming proactively notifies you about new entitlements. When a customer claims an offer, Prime Gaming will send the relevant details to a fulfillment API that you own. You can then fulfill the offer to the player's account or inventory immediately, whether they're playing your game or not. Push integrations require fewer calls to Prime Gaming APIs but may bring heavy traffic to your web services, and are recommended for larger companies or those with a robust web stack. These integrations also commonly use Login with Amazon as an account linking solution, but your company's OAuth 2.0 provider can be used for account linking if applicable.

This documentation describes each of those standard integration types in more detail, including the account linking process. Depending on your needs, we may be able to integrate with your services in other ways. Please reach out to your Prime Gaming contact if you have any questions or concerns after reading this guide.

Next: Choosing an Integration