Yesterday PopCap Games, a worldwide leader in casual games, announced an agreement with – you guessed it – us, to offer their first Android games in the U.S. market, exclusively in the Amazon Appstore for Android. Today we’re happy to make Chuzzle (regularly $2.99) available for free.
For the few people not familiar with Chuzzle, it’s a non-stop explosion of game action. Chuzzles burst when they get together in groups of three or more. The only way to “make them happy” is to pop them. Chuzzle is already a hit with iPhone users. Now, Chuzzle for Android features on-the-go gameplay action including four different modes, a “trophy room,” scrambles, and dynamic level generation.
What’s in it for you?
We’re continuing a steady drumbeat of exclusives and deals to wow customers, thus bringing new customers into the store and enticing existing customers to keep coming back. As we mentioned in last week’s post about Angry Birds Rio, the more customers we engage, the more opportunities there is to monetize your apps.
We’ve launched a marketing campaign for the exclusive Android launch of Chuzzle on the Amazon Appstore, and, spoiler alert, we’re preparing one for the impending exclusive Android launch of Plants vs. Zombies. Both Chuzzle and Plants vs. Zombies have a large and loyal iPhone fanbase, and Android users have been asking for these games.
Why do we do exclusives?
At Amazon, we start with the customer and work backwards. By bringing new apps and games to the Android marketplace first, we’re showing our customers we work hard to deliver some of hottest titles before they’re available anywhere else.
We think happy customers will be repeat customers, so for developers this means more chances to get apps, including exclusive apps, in front of the right audience. On an ongoing basis we’re also working to drive traffic to our store – and your apps.
When do we consider exclusives?
We are always looking for the next best thing, which is part of why we love our jobs – we get to play! We’re also monitoring what customers are saying about apps and the Amazon Appstore, including what else customers want. We look at exclusives on an opportunistic basis; some of our considerations are:
- Are the apps timely?
- Will our customers want them? Do they suit our core audience?
- Is the developer willing and able to help in the marketing of the exclusive?
- Is there a proven track record of success? (This is by no means a deal maker or breaker– we’re always trying to uncover new apps that we think will be runaway hits.)
Stay tuned for more on exclusives and cool opportunities – we’re just getting warmed up.