A good first impression is critical for getting downloads for your app. In the past, we’ve talked about making good icons, how to grab app screenshots  & video, and getting the submission details right. 

In this post, we’ll cover how to add localized screenshots.

To Gain a Global Audience, Speak the Language

If you want to grow internationally, speaking to the customer in their language is important. Imagine that you have a top selling app in Germany and begin to expand into Spain or France or Japan or the US but you always use German text in the promotional materials – I think we can agree that potential customers in those locations won’t convert well. People want to understand what they’ll get when they download the app. So, beyond having language specific versions of the app content, make a great first impression and entice downloads by making sure that your screenshots and promotional images are also localized to the proper language.

Adding localized images is straightforward in the Amazon Appstore developer portal.

To do this, sign in to the Amazon Appstore developer portal, choose your app from the dashboard, then choose  “Add Localized Media” from the “Images and Multimedia” tab and change any of the images that you need to.

This video shows you step by step how to add localized images on the Amazon Appstore.

Ready to Submit Your Game?

• Click here to register for free as an Amazon Developer. 
• Click here to download the Amazon Mobile SDK. 
• Click here to submit your app

-Paul Cutsinger (@PaulCutsinger