Late last year, Amazon announced an over-the-air (OTA) update that brings support for standard Android notifications to Fire TV. To help developers make the most of this new update, we sat down with our Developer Evangelists to compile a list of our top tips for developing a well-planned push notification strategy. The result is our newest eBook: Best Practices for Push Notifications.
Boost app engagement with push notifications
According to Localytics, push notifications can boost app engagement by 88%. For best results, however, developers need to carefully craft these messages, and tailor them to their audiences. Leanplum analyzed 1.5 billion push notifications and found that messages that contained a personalized element had 4x the open rates of generic blasts.
Push notification best practices
Push strategies that do well tend to follow the same basic rules of any other marketing tactic: they offer an incentive to be opened, respect the user and arrive at the right time to kindly “interrupt.” In our eBook we share:
- Push notification basics
- Personalization best practices
- Choosing the right time to push
- Special considerations for media streaming devices, such as Fire TV
- Measuring success and return on effort.
To learn more about incorporating push notification best practices into your app’s marketing strategy, click on the link below to download a complimentary copy of Best Practices for Push Notifications.