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January 26, 2017Becky Young
Join Amazon Appstore and AWS for our annual Amazon Developer Day at GDC on February 27th, 2017. We will be discussing everything from API Integration, monetization, publishing, game analytics and promotion best practices with an incredible line up of speakers, including Amazon evangelists and industry thought leaders from Snowplow, King.com, Linden Lab, TinyBuild Games and Adult Swim. Amazon Developer Day is part of the official GDC programming, so if you are attending GDC make sure to check out our full list of talks:
Building your game is the hard part, but not the last part. Even the best apps need a solid promotion strategy to gain visibility and adoption. In this session, Amazon Developer Evangelist, Mike Hines, will share what he learned about creating promotions that work from appealing to influencers to the best time to launch an In-App-Purchasing sale.
Find out why Indie developers love Defold, King's cross platform game engine for lightweight game production. In this session you will learn about the new seamless integration with AWS that allows developers to easily make incremental updates, reduce bundle sizes, and reduce time and effort to operate games on multiple platforms at once.
If you use Unity to jump start your game development, you won't want to miss this session. Amazon Developer Evangelist Peter Heinrich will share just how easy it is to incorporate Amazon APIs, such as in-app purchasing, mobile ads, and multi-screen support, into your Unity app. You'll also learn how to publish your Unity-based game to Fire tablets, with an overview of free testing tools, and commonly asked developer questions.
Snowplow cofounders Alex Dean and Yali Sassoon share how Snowplow - an open source event analytics platform built on AWS including Kinesis, Kinesis Analytics, AWS Lambda, EMR, Redshift and Elasticsearch Service - is deployed across a wide range of games and games studios.
Linden Lab's Joseph Yandle and Tara Hernandez share their journey transitioning their new VR platform from a heavy release process in a data center to a continuous deployment model using containers with ECS on AWS. Hear what technology they adopted, the challenges in defining metrics and monitoring needs, and how they leveraged ECS to give them an overall picture into the health of their platform.
Can your new Indie game company survive on a typical Indie budget? In this panel, Alex Michiporchik from Tiny Build will share the scrappy marketing techniques they used to capture the attention of a loyal fanbase. Julia Lebedava from Nevosoft, Stephen Gee from Adult Swim Games, and Yuliya Moshkaryovich from Casual Connect Indie Prize Showcase will also share lessons learned from the indies they work with on topics ranging from how to decide when to hire, to maximizing your exposure and marketing opportunities at game conferences.