With viewing behaviours evolving and more entertainment content being consumed online, how do you adapt your service to meet this changing demand? That was the challenge facing terrestrial TV broadcaster STV.
STV is a free-to-air television broadcaster in Scotland, operating on Channel 3. As an affiliate of ITV, STV broadcasts shows such as The X Factor and Coronation Street along with a range of content and programmes developed and produced in-house.
The STV Player App originally launched in 2008, making it one of the first terrestrial broadcasters to identify and embrace the shift in viewing habits from linear to on-demand content delivered via new mediums and services.
Following its deployment on Fire TV in October 2014, STV Player has seen phenomenal growth. Product Manager, Will Jones notes, “Since January 2015, we’ve seen nearly a 2,000 percent increase in stream starts and users on the platform.”
In this series of videos, Will Jones and members of the STV development team discuss how they created STV Player for Fire TV, the challenges they faced, and what the future holds for the broadcaster.