Consider this: According to Localytics, only 25 percent of app users stick with an app past the 90-day mark. What about the other 75 percent? Can anything be done to bring them back into your app?
Push notifications are an effective tactic to re-engage your inactive users. They don’t clog up inboxes like emails and text messages can and they are immediately actionable.
If you are considering adding push notifications to your user engagement strategy, here is our checklist for success:
- Personalize your push. Make sure your message is unique to the user receiving the push notification. Don't be shy about using the lingo your audience uses. These small details can make a meaningful difference.
- Time your messages. It’s key to hit your user when they are most likely to take action on your notification. Applications such as Leanplum can help you identify the optimal time to deliver your messages.
- Provide value. Discounts, upgrades, and exclusive items are great ways to provide value to your users. Test different offers to find out what resonates most with your audience.
- Test and iterate. Take the time to compare the results of your push campaign against a control group. As more and more people start using your app, take advantage of app usage statistics to help make your campaign more effective.
For more information delivering personalized, timely and actionable push messages that drive engagement and retention, check out our latest eBook, “Best Practices for Push Notifications.”