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September 20, 2011


Vervv, a mobile developer specializing in finance and productivity apps, currently has two Android apps available in the Amazon Appstore for Android. They are Convertr, which instantly and accurately converts anything, from currency to torque, and Ledgerist, the Android solution to the old pen-and-paper balancing of the checkbook.

The Amazon Appstore team approached Vervv prior to the launch of the Amazon Appstore. Ultimately, Vervv’s decision to submit its apps came down to Amazon’s large and engaged customer base. “There aren't many companies out there with the size and reach that Amazon has,” Vervv co-founder James Kelso said.

Vervv was initially surprised by its lack of traction with other Android offerings. “We noted a great response to our release on iOS, but the market was just too saturated on Android. When we released to the Amazon Appstore, and we were featured as the Free App of the Day, we noted much better user engagement with our product. We've seen a significant increase in sales ever since,” Kelso said.

       Convertr_thumbnail_225x225 Ledgerist_thumbnail_225x227

Vervv has not had to deal with a lot of non-technical feedback for its app in the Amazon Appstore for Android, a very positive sign. Kelso explained, “We're constantly bombarded with e-mails from users of the other Android marketplaces needing us to fix billing issues or other non-technical issues. Because customers can reach out to customer service for help with app-related billing and non-technical issues, the Amazon Appstore has been great in that it takes that burden off our shoulders.”

Kelso recommends the Amazon Appstore for Android as a good place for emerging apps “because it's difficult to get separation in most segments these days. Amazon is big enough to help gain traction in the market.” He added, “The most important thing that we've learned is probably that your app could be discovered any day.”

August 24, 2011

Winkie Chen

Note: Effective 08-26-2015 Free App of the Day (FAD) has been replaced with Amazon Underground.

Farkle Dice - Free and Farkle Dice Deluxe (Ad-Free) are two popular and well-reviewed apps in the Amazon Appstore for Android.  Developed by Smart Box Games, the apps present a fast-paced dice game and offer both solo and social gaming experiences. 

Smart Box Games was one of the first developers to join the developer program after the Amazon Appstore launched in March. 

Why did Smart Box Games act so quickly to join a brand new store? Todd Sherman, president of Smart Box Games, said that as a small, independent game company, “Our priority is to make sure the games have beautiful art, professional sound effects, and music, and are programmed to be stable and responsive. We typically have limited resources for marketing.  The Amazon Appstore gives developers like us a chance for success by offering customers multiple ways to explore and find games.”  He added, “For example, you can navigate the store by Top 100 Games, or by category, or through widgets powered by Amazon’s recommendation engine such as ‘Customers Who Bought This Item Also Bought.’ Plus, the first year fee for the developer program was waived.”

Within a few weeks of its publishing, Farkle Dice - Free skyrocketed to the top of the Board Games category and soon climbed the charts under the Top 100 Free Bestselling Games. 

Amazon featured Farkle Dice Deluxe (Ad-Free) on July 23  as the Free App of the Day, a daily promotion in which we make a premium app available to our customers for free and prominently promote the app on and in the Amazon Appstore. 



We set an expectation of approximately 75,000 downloads for the Free App of the Day promotion with Farkle Dice - Deluxe. “Our actual downloads far exceeded that expectation, and we were thrilled by the exposure and the comments from new players,” Sherman said regarding the result of the promotion.  What does it mean for Smart Box Games to have so many new users? “As part of a long-term monetization strategy, we plan to contact those newly acquired users via the messaging function within Farkle Dice - Deluxe when we release our new game later this year.”