July 21, 2017Mike Hines
At the end of May, we presented the webinar Promote Organic Growth - Build App Store Pages and Promo Videos that Convert. If you missed the presentation or want to revisit some of the suggestions on how to create effective app promotions, the webcast is now available for you to watch.[Read More]
May 12, 2017Mike Hines
Customers make snap decisions about how good an app is based on the information on the app’s product page. Join me on Wednesday, May 31st, to learn how to build great pages and promotional videos for your apps and games.
April 05, 2017Mike Hines
Here's a recap of our webinar on Making Money with Promotions That Work. We shared tips on how you can build effective promotions that can increase your conversion rate, including how to run a social good campaign with Seeds, a company that provides microfinance loans for women in Africa.
March 30, 2017Mike Hines
Belka Games is a social and mobile game development company from Belarus, specializing in creating casual game applications with rich graphics. I recently had a chance to sit with Belka Games’ Head of Marketing, Zar Serebryannikov, to chat about game development and their recent successes.[Read More]
March 15, 2017Mike Hines
Even the best apps and games need a solid promotion strategy to turn a profit. In this webinar, I will teach you how to create promotions that deliver results.[Read More]
February 16, 2017Mike Hines
Last month we announced the Indie Favorites Showcase, a new program highlighting outstanding achievers in indie mobile games. Each month Amazon Appstore will feature of a special collection of indie game titles that have earned accolades in indie prize competitions around the world.[Read More]
Earlier this month we launched a brand new program to highlight outstanding achievers in indie mobile games; those earning accolades in indie prize competitions around the world. Each month Amazon Appstore will feature of a special collection of these indie game titles on the Games gateway on the Amazon Appstore.[Read More]
You work hard to convert your non-spenders (or at least I do in my apps and games). But have you ever thought about turning non-converting users into agents of positive change? Or did you realize that you could earn more money as a result of doing good. I didn't!
But then I learned about Seeds, and a discovery they made: giving non-payers the opportunity to make in-app purchases for good could be the most powerful conversion tool there is. Seeds found that non-paying users are 58% more likely to spend when their purchase is for good. And these newly converted payers go on to spend an average of $25.
The kicker: Seeds focuses on for-profit, sustainable forms of social good such as microloans. These microloans are a form of sustainable social good because they’re interest-bearing, and the capital can be lent out again and again as loans are repaid. In most regions, default rates are lower than 2%.
This sounded interesting, but when I discussed Seeds with my colleagues, we assumed it would be a pretty hard sell to convince developers who are already struggling with low IAP conversion rates to give up some of those earnings to support a for-profit organization, regardless of how noble the cause may be.[Read More]
There are a lot of considerations you want to consider when developing a game, from IAP design, to level difficulty and more. While some of the basic considerations, such as “fun and engaging” go without saying, there’s an additional requirement that successful developers are increasingly taking into consideration when designing a mobile game: longevity.
In a study of the top-grossing freemium games in the Amazon Appstore, we found that 56% of a game’s revenue occurs after the first 30 days. And the players that stick around past the 30-day mark are willing to spend 60% more for in-app purchase items.
The depressing news is that about 80% of the users in our study didn’t launch the games again after the 7-day mark.
So how do you encourage more of those 80% to stick around? One solution is to design your game with a strategic approach of perpetual content. In other words, carefully create a plan to deliver ongoing, changing content. This is the approach that Wooga takes with their hidden object games, and they have been successful in their design goal to “make games fun for a year”! As a result, their customers have rewarded them with significantly higher revenues.
What does perpetual content really mean? Consider adding new game modes, outfits, weapons, maps or whatever else your users want every week or month.
Here are some other things for developers to consider in the longevity arena:[Read More]